Investor Relations


New Service Targets Retail Stores, Malls, Restaurants, Hotels and Offices

NEW YORK and CLEARWATER, Fla. - August 6, 2003 - SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium audio entertainment, and Applied Media Technologies Corporation, a leading provider of alternative electronic marketing technologies, today announced that they have partnered to offer businesses -- including restaurants, hotels, retail stores and malls -- commercial-free satellite radio. The new service, available today, allows businesses to receive SIRIUS' 60 streams of commercial-free music at a very competitive market price point starting as low as $24.95 a month.

Each month, SIRIUS broadcasts thousands of commercial-free songs in genres ranging from pop to jazz, blues to classical, and from standards to classic rock, more than enough to satisfy any business customer.

"SIRIUS' new music service offers businesses a new and cost-effective way to entertain their clientele with premium entertainment," said Walter Kerner, Senior Director of Special and Commercial Markets, SIRIUS. "Large and small businesses alike can now set the mood at any high-traffic location, while giving business owners the peace of mind that they will never air competitors' advertisements, since all 60 music streams are totally commercial-free."

"We are excited to introduce satellite radio to business subscribers by offering the very best in premium audio entertainment, which is provided by SIRIUS," said Clayton Burton, Vice President of Sales and Marketing, AMTC. "SIRIUS is the perfect complement to our existing range of products and services that enhance our customers' businesses and distinguish them from their competitors. We're convinced that the variety of music and unbeatable price point will quickly make SIRIUS a market leader in music for businesses. "

For more information on how businesses may subscribe to SIRIUS, visit or


SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda and Audi. Automotive brands that have announced plans to offer SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin.

Click on to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

About AMTC

Applied Media Technologies Corporation is a privately-owned company founded in 1991. Based in Clearwater, Fla., it is a market leader in telephone "on-hold" messaging systems, having pioneered the use of both CD and removable memory card technologies in "on-hold" player equipment. It serves over 12,000 clients worldwide, including Adecco, Bally Total Fitness, Bridgestone/ Firestone, Continental Airlines and Morgan Stanley.