February 25, 2002
XM Satellite Radio, America's leading national satellite radio service, will deliver an unprecedented four-day celebration of the 44th Annual Grammy Awards Feb. 25-28 on Channel 30 (Special X), playing every nominated and winning song in major music categories and delivering exclusive, on-the-scene reports from Los Angeles.
"Our unprecedented four-day, 24/7 coverage of the Grammys will pay tribute to the great music produced over the last year and play that music across many of our 100 digital-quality channels, delivering coverage never before heard on radio," said Lee Abrams, XM's Chief Programming Officer.
In the two days leading up to the awards ceremony, Feb. 25 and 26, XM will play every song nominated in every major category on Channel 30, along with reports from Los Angeles, site of the awards ceremony, from XM correspondents Mark Parenteau and George Taylor Morris. Parenteau, program director of XM's comedy channels, and Morris, program director of XM's Deep Tracks rock channel, will report from such venues as the Rock the Vote party Tuesday from the House of Blues. XM's 71 dedicated music channels will also air a combined total of more than 370 songs nominated in the various genres.
XM's Grammy coverage also includes a live simulcast Wednesday of the VH1 Television Pre- and Post- Grammy Award shows on XM's VH1 channel (XM 26).
XM is transforming radio, an industry that has seen little technological change since FM, almost 40 years ago. XM's programming lineup features 100 coast-to-coast digital channels: 71 music channels, more than 30 of them commercial-free, from hip hop to opera, classical to country, bluegrass to blues; and 29 channels of sports, talk, children's and entertainment. XM also brings to the car, for the first time on radio, the same diverse selection of 24-hour news sources available in the home on cable and DIRECTV.
XM radios are available at major electronics retailers nationwide including Best Buy, Circuit City, Tweeter, Ultimate Electronics, participating RadioShack Dealers and Franchisees, Crutchfield, Good Guys, CarToys, Audio Express and Sound Advice; and at independent retailers. Leading manufacturers such as Sony, Alpine and Pioneer offer a broad array of XM radios including models that will easily enable any existing car stereo system to receive XM service (the Pioneer Universal Receiver and the Sony Plug-and-Play) and over 20 models of new AM/FM/XM systems offering many other great features. General Motors in November rolled out factory-installed Delphi-Delco XM radios in Cadillac DeVille and Seville models, and will expand to 21 additional GM models this year. XM's strategic investors include America's leading car, radio and satellite TV companies -- General Motors, American Honda Motor Co. Inc., Clear Channel Communications and DIRECTV.
XM was named "Product of the Year" by Fortune, an "Invention of the Year" by Time and won Popular Science's 2001 "Best of What's New" Grand Award in the electronics category. XM won several awards at the 2001 CES, including "Best of CES" in the automotive category. For more information, please visit XM's web site: www.xmradio.com.
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