February 11, 2002
XM Satellite Radio, the exclusive satellite radio service of NASCAR, revs up its comprehensive 2002 NASCAR season coverage with Speedweekâ�tms events leading up to the Daytona 500 on Feb. 17, complete with its touring display rig and lap-by-lap coverage of the race.
XM, America's first nationwide digital satellite radio service, offers the world's first 24-hour radio channel devoted to NASCAR, America's most popular spectator sport. Available exclusively on XM channel 144, NASCAR Radio broadcasts live coverage of the NASCAR Winston Cup, NASCAR Busch Series and NASCAR Craftsman Truck Series. Listeners will also hear the latest news, in-depth interviews, lifestyle shows, classic races and original programming showcasing NASCAR.
"XM is proud to offer NASCAR fans start-to-finish coverage of every major race on the world's first 24-hour radio channel devoted to America's most popular spectator sport," said XM President and CEO Hugh Panero. "The XM-NASCAR Xperience will also help spread the word as we offer the latest news and information on all the major races in coast-to-coast, digital-quality sound."
"NASCAR Radio is a new destination for fans coast-to-coast who want to connect with NASCAR events, drivers, teams and tracks," said Jeffrey Pollack, managing director of new media for NASCAR. "XM is NASCAR's satellite radio service of choice and we're looking forward to NASCAR Radio's first full season on the air."
NASCAR Radio includes race coverage from MRN and PRN Radio, the two national distributors of NASCAR Winston Cup and NASCAR Busch Series events on broadcast radio, and the IMS Radio Network. NASCAR Radio also includes all of MRN's NASCAR Craftsman Truck Series coverage.
In addition to all of its race weekend coverage, including qualifying and race broadcasts, MRN is providing XM with NASCAR Live with Eli Gold, NASCAR Today and Ned Jarrett's World of Racing. MRN also produces original programming such as NASCAR Classic Races, a condensed two-hour version of classic NASCAR races from the network's archives; NASCAR Heroes, a 30-minute program that features heroes of the sport both on and off the track, and NASCAR Rising Stars which features up and comers from the grassroots NASCAR Weekly Racing Series, NASCAR Touring Series as well as young competitors in NASCAR's three national series.
PRN Radio offers all of its race weekend coverage including its post-race national call-in show, as well as Fast Talk with Benny Parsons, The Pit Reporters and its daily PRN Garage Pass show.
NASCAR Radio, led by program director Tim Farley and veteran reporter Claire B. Lang, will also feature extensive original programming. Fans will hear breaking news, in-depth interviews and behind-the-scenes features and can express their own views and opinions with shows like NASCAR News Now, NASCAR Radio Reports, Xtreme Microphone and Dialed-In.
At each NASCAR Winston Cup weekend, in addition to live coverage, XM will bring the XM-NASCAR Xperience, a touring rig featuring interactive NASCAR-themed exhibits, games and live demonstrations of XM's revolutionary radio service. The public is welcome to sample the Xperience's many facets, including:
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include uncertainties associated with demand for the company's service, the company's dependence on third party vendors, its continuing need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 8-K filed with the Securities and Exchange Commission on 12-6-2001. Copies of the filing are available upon request from XM Radio' s Investor Relations Department.