Investor Relations

SIRIUS Introduces Next Generation Satellite Radio Receiver

XACT Plug & Play Satellite Receiver From XACT Communication to be Featured on Home Shopping Network August 14th

NEW YORK – August 12, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced the introduction of the next generation satellite radio based on the latest SIRIUS technology.

The SIRIUS XACT XTR1 “Stream Jockey” Plug & Play satellite radio, manufactured by XACT Communication, will be first introduced to the public via the Home Shopping Network on Saturday, August 14 from 11:00-11:20 am ET and 9:00-9:20 pm ET.

Resembling a cell phone, the new unit is palm size and includes the following features:

  • 6-line screen display
  • S-Seek
  • Program alert
  • Remote Control
  • Internal FM transmitter for wireless connection
  • 18 presets
  • Distinctive styling
  • Integrated headphone input and volume controls
  • Car/home and universal docking kits
  • 3 boom box options (1 model with MP3 CD’s/CDRW and a digital AM/FM radio tuner with 10 presets)

“We are thrilled to be introducing the first satellite radio receiver featuring our newest technology on the Home Shopping Network,” said Bob Law, Senior Vice President, Retail Operations for SIRIUS. “The XACT “Stream Jockey” by XACT Communication is a very exciting product designed for maximum appeal, and includes features that make it extremely versatile. We believe that it will be very popular with consumers.”

One of the other unique features of the XACT “Stream Jockey,” is that it can be used as a stand-alone receiver, connected to speakers or headphones. Or, it can be wirelessly connected to a vehicle’s in-dash radio, or home stereo system, like other Plug & Play satellite radios.

“All you need is to get the satellite signal, and you’re ready to go,” said Ben Lowinger, Senior Vice President of XACT Communication. “This product gives the listener the ultimate flexibility. You can use it in a vehicle, boat, home, or office. When you match the XACT “Stream Jockey” with the premium programming SIRIUS provides, you have an unbeatable combination, and we are very excited about offering this product.”

The Home Shopping Network will feature the first units available on the market. General distribution and availability through mobile electronics retail stores will be in September, with various boom boxes and other exciting options available in the fourth quarter of this year.

The Manufacturers Suggested Retail Price (MSRP) will be $99.99 for the unit itself, and $59.99 for the universal docking station that can be used in the car or the home. Separate docking stations for car and home will be sold for $49.99 each. Prices for the boom boxes will be announced at a later date. The Home Shopping Network will feature the unit on August 14th at a special price of $149.00, including a universal docking station.


SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.