Investor Relations

SIRIUS Satellite Radio Names Doug Kaplan Svp, Business Affairs And Business Development, Entertainment And Sports

NEW YORK – August 3, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that it has promoted Doug Kaplan to Senior Vice President, Business Affairs and Business Development, Entertainment and Sports. Kaplan will report to Scott Greenstein, SIRIUS’ President, Entertainment and Sports.

Kaplan, previously SIRIUS’ Vice President, Business Affairs, has worked with Greenstein to negotiate many of the company’s recent content initiatives, including agreements with the NFL, Maxim, Elvis Presley Enterprises, Tony Hawk and the company’s just-announced venture with rapper Eminem, Interscope Records and Shady Records. In his new position, Kaplan will oversee all entertainment and sports transactions for the nationwide satellite radio broadcaster.

"From the beginning, Doug has shared my vision of making SIRIUS the leader in sports, music and entertainment," said Greenstein. "His skills, experience and strategic thinking will help us identify and acquire the best programming available, empowering customers to enjoy a diverse and personalized SIRIUS experience."

"SIRIUS is all about offering subscribers new and innovative content you can't get anywhere else," said Kaplan. "The leading names in music, sports and entertainment have partnered with us to extend their brands and bring creativity and choice back to radio. Their endorsement is a tribute to SIRIUS' leadership and the hard work of everyone at the company. I'm proud to be part of the team and look forward to adding new partners and furthering our position as the premium satellite radio provider."

Since joining SIRIUS in 1999, Kaplan has served as the company’s Deputy General Counsel, with responsibility for music licensing, programming transactions and agreements with automotive, retail, distribution and technology partners. Prior to joining SIRIUS, Kaplan was an associate at Cravath, Swaine and Moore in New York and from 1995-96 was President of the Lakeland Prowlers in the Southern Hockey League.


SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites