SIRIUS Satellite Radio Now Available In Advance Auto Parts Stores
Leading Auto Parts Retailer Offers Consumers Access to the Luxury and Versatility of SIRIUS Satellite Radio
NEW YORK – July 7, 2004 – SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, and Advance Auto Parts (NYSE: AAP), a leading retailer of automotive parts and products, today announced a partnership that will give consumers convenient access to satellite radio service.
Consumers may now purchase the SIRIUS “Plug & Play” satellite radio receiver at over 2,500 Advance Auto Parts locations across the United States. The receiver, manufactured by Audiovox (CMB2 jam-pack) and retailing for $149.98, offers a complete satellite radio solution, and includes a mobile docking unit and antenna. Satellite radio service activation and subscription offerings will be handled directly through SIRUS customer service centers.
“Advance Auto Parts provides a new channel of distribution for SIRIUS products, ultimately offering consumers further convenience and access to our premium portfolio,” said Bob Law, Senior Vice President, Retail Operations for SIRIUS. “The addition of Advance Auto Parts allows us to reach many new markets and consumers who take pride in their vehicles, and there is no better way to improve a vehicle than by adding the sheer entertainment pleasure that our 100% commercial-free music and premium programming provides.”
“We are excited to offer our customers access to this leading-edge product. At Advance Auto Parts, we are determined to have the best parts, people and prices, and this is just one more example of how we are finding additional opportunities to be the one-stop automotive solution for all of our customers,” said Dave Mueller, Senior Vice President, Merchandising and Marketing for Advance Auto Parts. “SIRIUS Satellite Radio, with its wide selection of quality music, news, information and sports, such as live NFL games this fall, has the strongest programming in this exciting new category, and we are thrilled to be able to offer this product to our loyal customers.”
About Advance Auto Parts
Headquartered in Roanoke, VA, Advance Auto Parts is a leading retailer of automotive parts in the United States. At April 24, 2004, the Company had 2,553 stores in 39 states, Puerto Rico and the Virgin Islands. The Company serves both the do-it-yourself and professional installer markets.
Additional information about the Company, employment opportunities, services, as well as on-line purchase of parts and accessories can be found on the Company's web site at www.advanceautoparts.com.
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.