SIRIUS Satellite Radio Begins Shipping "Orbiter" Plug And Play Receiver To Radioshack Stores
July Soft Launch at Nearly 6,000 Neighborhood RadioShack Stores Increases SIRIUS’ Retail Presence by Almost 50 Percent
Sirius Satellite Radio Begins Shipping ‘Orbiter’ Plug And Play Receiver To Radioshack StoresNEW YORK and FORT WORTH, TEXAS – June 30, 2004 – SIRIUS (NASDAQ: SIRI) Satellite Radio and RadioShack Corporation (NYSE: RSH) today announced the ORBITER Model SR4000 plug and play satellite radio receiver is now being shipped to RadioShack stores across the country. Orbiter will be the only satellite radio receiver offered by RadioShack, the nation’s most trusted consumer electronics specialty retailer, when it introduces Sirius satellite products and services at nearly 6,000 neighborhood stores in July. “We are excited about the opportunity to offer our customers the very best satellite radio content and hardware available,” said Don Carroll, senior vice president and chief marketing officer for RadioShack. “By partnering with SIRIUS, RadioShack is continuing to deliver on its reputation for introducing customers to innovative, leading-edge products while making it easy for them to buy and activate subscription-based services.”
According to Carroll, RadioShack aligned with SIRIUS because of its stature as the premium satellite radio provider known for delivering the best in commercial-free music and sports programming. SIRIUS features more than 110 channels of music, news, sports, entertainment, and traffic, including over 60 channels of 100-percent commercial-free music, live play-by-play coverage of the NHL and, beginning this fall, the entire NFL season. Through July 17, 2004, the SIRIUS’ subscription rate is $9.99 a month with an annual subscription paid in advance.
“We value the opportunity to partner with RadioShack and to tap into their vast store retail network and 35,000 knowledgeable sales associates,” said Bob Law, senior vice president, Retail Operations, SIRIUS. “Now, millions of RadioShack customers will be able to experience for themselves the pleasures of SIRIUS Satellite Radio’s 100-percent commercial-free music, strong news line-up and unequalled sports coverage, including the NFL.”
The ORBITER receiver, which includes an infrared remote, is a transportable SIRIUS satellite radio that can be easily moved from a car to a truck, home, RV or boat. The receiver, which has an MSRP of $99.95, is compatible with mobile and home docking stations and a boombox. The mobile docking station (SM4000) and home docking station (SH4000) have an MSRP of $49.95 each. The optional boombox, allowing listeners to take SIRIUS everywhere they go, has an MSRP of $99.95.
The mobile and home docking kits and boombox provide customers the flexibility to install the unit in a variety of locations using just one SIRIUS subscription. Each kit includes an antenna and RCA audio connections. The mobile docking station features a wireless FM transmitter, which easily transmits the SIRIUS signal to an existing car radio. The boombox operates on AC power or batteries. The ORBITER receiver, mobile and home docking stations and boombox will be available at RadioShack stores, www.radioshack.com or by calling 1-888-MY SIRIUS.
Features of the ORBITER receiver include 30 presets, music title and artist scan, multiple search and display modes, three different font/display styles, adjustable audio output level and a clock. A 6-line display features channel number, channel name, category, artist name, song title and time. The receiver also includes the very popular “S-Seek,” which prompts users when one of their pre-selected favorite songs is playing anywhere on SIRIUS and lets them switch to it at the touch of a button. Finally, ORBITER features Program Alert, which prompts listeners when favorite programs are playing on other channels.
About RadioShack Corporation
Fort Worth, Texas-based RadioShack Corporation (NYSE: RSH) is the nation’s most trusted consumer electronics specialty retailer of wireless communications, electronic parts, batteries and accessories as well as other digital technology products and services. With nearly 7,000 outlets nationwide, it is estimated that 94 percent of all Americans live or work within five minutes of a RadioShack store or dealer. The company’s knowledgeable sales associates and brand position – “You’ve got questions. We’ve got answers.®” – support RadioShack’s mission to demystify technology in every neighborhood in America. For more information on the company, visit the RadioShack Corporation Web site at www.RadioShackCorporation.com. For more information on RadioShack products and services, visit its e-commerce Web site at www.RadioShack.com.
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 110 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100-percent commercial-free, music channels featuring multiple categories of Pop, Rock, Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and they can be purchased at major consumer electronics retailers nationwide.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40-percent of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.