Investor Relations

SIRIUS Satellite Radio Reaches 400,000 Subscribers

  • Growing Number of Consumers Choose SIRIUS’ Commercial Free Music and Variety of News, Sports and Entertainment
  • RadioShack and EchoStar’s DISH Network Outlets to Sell SIRIUS Radios This Summer
  • SIRIUS Currently Available at Wal-Mart Stores
  • New Football Season Brings NFL Games to SIRIUS, the Only Provider of NFL Play-by-Play in Satellite Radio

  • NEW YORK – May 11, 2004 – SIRIUS, the premium satellite radio provider (NASDAQ: SIRI), known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that it reached the 400,000 subscriber mark for its nationwide service of over 60-commercial-free music channels and more than 50 channels of news, traffic, weather, sports, information and entertainment.

    “Reaching the 400,000 subscriber mark is another important milestone for SIRIUS as we continue to grow our business and move closer to our target of one million subscribers this year,” said Joseph P. Clayton, Chief Executive Officer of SIRIUS. “Not only are more consumers discovering the pleasures of our commercial-free music, but they are also recognizing our premier position in sports programming, including NBA and NHL games, as well as being the only satellite radio provider of play-by-play NFL games.”

    SIRIUS currently has a number of products available at mobile electronics retail stores across the country, including portable “Plug & Play” products, boomboxes, in-dash units, dedicated home units, as well as products for commercial applications. The Kenwood Here2Anywhereä, two versions of the S.R.S. Satellite Radio Shuttleä from Audiovox, a unit from JVC that resembles a PDA device, a small unit from Clarion, plus the Streamer, which is being marketed to truckers, are all contributing to an increase in market share at retail for SIRIUS. A home unit from Kenwood is also available at stores, as well as a boombox from Audiovox. PanaPacific also offers a boombox from Brix that works with the Streamer.

    The portable “Plug & Play” products adapt to existing audio systems and can be easily installed by either the retailer, or the purchaser.

    SIRIUS continues to be the leading brand provider of satellite radios from Audiovox, Clarion, Jensen, JVC and Kenwood, with new products from Alpine, Blaupunkt, Sanyo, Delphi, Crestron, Eclipse, Niles and U.S. Electronics expected later this year.

    Currently, SIRIUS ready products can be found at Best Buy, Circuit City, Tweeter, Ultimate, the Good Guys, Sears, Crutchfield and other mobile audio outlets, with availability at Wal-Mart, EchoStar’s DISH Network sales locations and RadioShack stores later this summer.

    About SIRIUS
    SIRIUS provides listeners with over 110 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100% commercial-free, music channels featuring multiple categories of Pop, Rock, Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL, NBA and NFL, and is the official satellite radio partner of the NFL.

    SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics, along with Wal-Mart, RadioShack and DISH Network outlets in mid-2004.

    SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

    Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

    Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

    Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.