SIRIUS Satellite Radio Now Available As Factory Installed Option On All-New 2005 Chrysler 300 And Dodge Magnum Vehicles
New lower MSRP of $195 Includes One-Year Subscription
NEW YORK – May 3, 2004 - SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium broadcast entertainment to cars and homes across the country, today announced that the Chrysler Group’s all-new 2005 Chrysler 300 and Dodge Magnum, will feature SIRIUS Satellite Radio as a factory-installed option, with an included one-year subscription, for $195 Manufacturer’s Suggested Retail Price (MSRP).
“This is very exciting for SIRIUS, and marks the first of our 2005 model year factory launches with Chrysler Group.” said Doug Wilsterman, Senior Vice President of OEM Automotive for SIRIUS. “We are extremely pleased to participate in Chrysler Group’s 2005 model year product offensive, and we believe that customers will recognize Chrysler’s $195 pricing of the SIRIUS option as an industry standard and compelling value proposition.”
The Chrysler 300's striking new proportions combine classic American design and power with proven DaimlerChrysler technology. Marking the brand's return to a rear-wheel-drive, V-8 powered automobile for the first time in more than a decade, the Chrysler 300 pays homage, albeit in a very contemporary way, to the first "letter series" Chrysler 300s, which combined performance and prestige like no other vehicle at the time. The Dodge Magnum is the new shape of American muscle, celebrating what American muscle cars were in the past, but with a design and packaging configuration that charges into the future. This category of vehicle offers the right formula of proportions, packaging, performance and appearance that set them far apart from the competition.
“The Chrysler Group is pleased to offer such a competitively priced entertainment package that will enhance our customers driving experience,” said Jack Withrow, Director of Vehicle Entertainment and Communications for the Chrysler Group.
All Chrysler 300 and Dodge Magnum customers will be able to order SIRIUS as a factory-installed option for $195, including a one-year subscription with access to SIRIUS’ over 60 commercial-free music channels and more than 50 news, sports, entertainment, traffic and weather channels. As an additional benefit offered exclusively to Chrysler customers, there is no activation fee to initiate the service after vehicle delivery. Customers also may stream SIRIUS music programming over a high-speed internet connection at their homes or offices at no additional charge.
Consumers selecting the SIRIUS Satellite Radio option in their Chrysler 300 or Dodge Magnum will receive a small, mouse-like antenna mounted to the roof of the vehicle. Station selection with the radio is easy, using the same familiar method as selecting an AM or FM station. Consumers will be able to scan channels or select pre-set buttons for their favorite channels. Consumers will also be able to search both by music category and channel, which will be displayed on the radio screen.
SIRIUS provides listeners with over 110 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100% commercial-free, music channels featuring multiple categories of Pop, Rock, Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL, NBA and NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Sears, Tweeter and Ultimate Electronics, along with Wal-Mart, RadioShack and DISH Network outlets in mid-2004.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in nearly 80 different car models, with over 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, Penske Companies - Penske Auto Group, United Auto Group and Penske Trucking - are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.