SIRIUS Satellite Radio Available as Factory-Installed Option on Kenworth Class 8 Trucks Starting in June
SIRIUS Provides Kenworth Customers with Non-Stop Entertainment Coast-to-Coast
NEW YORK – March 24, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), the premier cross-country satellite radio service, announced that Kenworth will offer SIRIUS as a factory-installed option on Class 8 model trucks beginning in June.
SIRIUS provides subscribers with more than 100 digital-quality channels of premium entertainment. In addition to 61 streams of 100% commercial-free music, SIRIUS offers subscribers nationwide play-by-play of NHL, NBA and NFL games, as well as talk programming from ESPN and Motor Racing Network (MRN). SIRIUS will also create “The NFL Satellite Radio Network,” a year-round stream of NFL content. SIRIUS also offers truckers around-the-clock traffic and weather reports for the top 20 traffic markets in the country, and the SIRIUS Trucking Network, including overnight programming from the Midnight Trucking Radio Network.
“For operators who are on the road a lot, satellite radio service is a welcome feature for music and other entertainment," said Steve Gilligan, Kenworth's General Marketing Manager. “Kenworth is pleased to make this available to our customers." The option, available on all T2000, W900, T800, T600, and C500 models includes a Kenworth cassette or CD radio supplied by Delphi, Delphi SIRIUS tuner and Delphi SIRIUS antenna supplied by Pana-Pacific, the exclusive distributor of Delphi products to the heavy truck and commercial vehicle markets.
“SIRIUS looks forward to working with Kenworth to make available SIRIUS’ premium sports, news, traffic, commercial-free music, and entertainment programming to their very discerning customers,” said Tom Steckbeck, Vice President, Non-Automotive OEM and Specialty Markets, SIRIUS. “We believe SIRIUS is the perfect complement to Kenworth’s Class 8 line of trucks.”
Kenworth Truck Company, a division of PACCAR Inc., is a leading manufacturer of heavy and medium duty trucks. Kenworth is the recipient of the 2003 J.D. Power and Associates award for Highest in Customer Satisfaction among Pickup and Delivery Segment Class 8 Trucks. Kenworth's Internet home page is at www.kenworth.com. Kenworth. The World's Best.
SIRIUS Satellite Radio provides listeners with more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox and JVC, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears, Crutchfield and, beginning this summer, RadioShack and DISH Network outlets. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive and truck brands currently offering SIRIUS radios in select new models include BMW, MINI, Chrysler, Dodge, Jeep®, Mercedes-Benz, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Volkswagen and Freightliner. Automotive and truck brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover, Aston Martin and Kenworth. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to learn more about our service.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.