SIRIUS SATELLITE RADIO REACHES 200,000 SUBSCRIBERS
Consumers Embrace SIRIUS' Exclusive Commercial-Free Music and Unparalleled Variety of News, Sports and Entertainment
NEW YORK - December 8, 2003 - SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium audio entertainment to cars and homes across the country, today announced a major subscriber milestone. SIRIUS surpassed 200,000 subscribers on its nationwide service of 60-commercial-free music streams and 40+ streams of news, sports and entertainment.
"We achieved another important milestone for SIRIUS, which clearly demonstrates the growing interest in our premium service of nationwide satellite radio entertainment," said Joseph P. Clayton, President and CEO of SIRIUS. "More consumers are discovering the pleasures of our commercial-free music offering, and more are also recognizing the value of receiving such premium quality programming, such as play-by-play sports, for only $12.95 per month."
SIRIUS currently has four "Plug & Play" products available at retail. The Kenwood Here2Anywhereä, two versions of the S.R.S. Satellite Radio Shuttleä from Audiovox, plus the Streamer, which is primarily marketed to truckers. A home unit from Kenwood is also available, and a boombox from Audiovox is expected to be in retail stores in limited quantities in time for Christmas.
"This is the first time that we are going into a busy holiday selling season with a full complement of products at retail, and we believe that this will help to drive subscriptions this year, as well as position us favorably as we transition into 2004," added Clayton.
All of SIRIUS' "Plug & Play" products adapt to existing audio systems and can be easily installed by either the retailer or purchaser. Currently, SIRIUS-ready products can be found at Best Buy, Circuit City, Tweeter, Ultimate, the Good Guys, Sears and other mobile audio outlets, including Crutchfield.
SIRIUS radios have been extensively featured in 2003 gift guides, including those published by Rolling Stone, Newsweek, Newsweek International, Good Housekeeping, New York Magazine, Time Out New York, XXL, Stuff, FHM, Maxim Goes To The Movies, Golf Magazine, Blender, The Advocate, American Way, Westways, Best, Estylo, Sea, Electronic House and Maximum PC Magazine.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.