Investor Relations


Best Selling Author To Host Live Rich With David Bach

NEW YORK - October 24, 2003 - SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium broadcast entertainment to cars and homes across the country, today announced that internationally recognized financial advisor David Bach -- the author of Smart Women Finish Rich and other best sellers -- will host a call-in talk show on SIRIUS Satellite Radio. The program enhances a comprehensive lineup of original talk programming available on SIRIUS, which includes "The Lynn Samuels Show," "Rolling Stone on SIRIUS," and "CMJ New Music Report."

David Bach is the host of the PBS special, "Smart Women Finish Rich." He is also the creator of the Finish Rich book and seminar series. Bach is regularly featured in print and electronic media, including ABC's "The View," NBC's "Weekend Today Show," CBS's "The Early Show," and Fox News Channel's "The O'Reilly Factor." He has been profiled in Business Week, USA Today, People, the Financial Times and the Washington Post, among other respected publications.

Bach is distinctive among financial planning experts in that he has found the way to take a mundane and often-intimidating topic and made it simple, fun and empowering. His website is

"Personal finance planning is a critical issue for all families, yet it's such a daunting task," remarked SIRIUS Vice President, Talk Programming, Jeremy Coleman. "David Bach has turned what used to be a stressful experience into an exercise that everyone, be they men or women, seniors or teenagers, singles or couples, can actually look forward to. We're thrilled that David has agreed to share his wisdom with SIRIUS subscribers."

Bach noted, "Millions of people nationwide have enjoyed great success with my financial planning strategies. I now look forward to sharing the very same strategies that I write about in my books and teach at my seminars during my show on SIRIUS Satellite Radio."

His show will air weekly on SIRIUS, beginning Saturday, October 25.


SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, have also announced plans to offer SIRIUS. Click on to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.