PAMELA ANDERSON SIGNS ON WITH SIRIUS...THE STAR’S NEW ADDRESS
Internationally Recognized Celebrity to Host Show on SIRIUS Satellite Radio and be Featured in Company TV Commercials and Promotional Events
NEW YORK – September 17, 2003 – SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium audio entertainment to cars and homes across the country, today announced that internationally recognized celebrity, Pamela Anderson, will host a weekly show on SIRIUS and will be featured in marketing, advertising and promotional activities.
“Club Pam,” the new talk show featuring Pamela Anderson, will air live on SIRIUS Talk, Steam 146, Fridays at 5 p.m. ET, and re-air at 6 p.m. PT the same day, beginning October 3.
During the show, Pamela will speak intimately, and one-on-one, to her fans, as if they have been invited into her home to lounge in her playroom. Fans will hear what she’s been up to in her public and private life, and be able to call in to speak with her directly to share in her favorite things. Pamela might even play a song or two!
“We are thrilled to have Pamela join us on SIRIUS,” said Jay Clark, Executive Vice President of Programming for SIRIUS. “Her international celebrity status, combined with her wit and personality, will entertain her many fans, and will add another exciting dimension to our talk programming. This initiative with Pamela reinforces our objective to continue to offer interesting, provocative and entertaining programming on the talk side of SIRIUS. We are very pleased to feature her as part of our lineup.”
“I’ve been doing radio interviews for so long that I thought it was time that the tables were turned, and I had my chance at hosting a show,” said Anderson. “I have an opportunity to work at home, out of my bedroom...who could ask for a better job? I am thrilled to be working with SIRIUS, and happy that they too are taking me on for this great opportunity!”
Pamela will also be the feature attraction in marketing, advertising and promotional activities in the coming weeks and months. These include being featured in television commercials, point-of-sale materials in retail stores that sell SIRIUS, a training video for store personnel, and public appearances around Monday Night Football, plus other high-profile events.
“Pamela is a natural for generating attention,” said Mary Pat Ryan, Executive Vice President of Marketing for SIRIUS. “Her high visibility within the entertainment industry, combined with nearly instant recognition, makes her the perfect choice to help promote our unique commercial-free music, and extensive news, sports and entertainment programming.”
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.