Investor Relations

SIRIUS Satellite Radio To Provide Traffic And Weather Information For Top 20 Markets

  • Reports Begin This Weekend In New York and Los Angeles Areas
  • SIRIUS Subscribers in All 20 Markets Will be Within Four Minutes of a Traffic Report for Their Area
  • NEW YORK - February 27, 2004 - SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, announced today that it will provide around-the-clock traffic and weather reports for the top 20 traffic markets, beginning with New York and Los Angeles on Sunday, February 29 on SIRIUS stream 150.

    SIRIUS FIRST TRAFFIC will be the only satellite radio service that will broadcast traffic conditions from monitoring centers located around the country. The SIRIUS resources include a fleet of helicopters, fixed-wing aircraft, ground monitors, traffic cameras and other state-of-the-art technologies. SIRIUS FIRST TRAFFIC will be presented in conjunction with SmartRoute Systems Inc., a Westwood One company and America’s most trusted source of traffic reporting news. Weather information will come from The Weather Channel, the nation’s premier provider of weather information.

    “SIRIUS FIRST TRAFFIC sets itself apart from other national traffic reporting services because it has ‘eyes’ on problem traffic areas, right where they are happening,” said Jay Clark, Executive Vice President of Programming, SIRIUS. “Unlike other services, which attempt to monitor road conditions from as far as 2,500 miles away, SIRIUS FIRST TRAFFIC uses veteran on-the-scene reporters who know their roadways and can even suggest little-known shortcuts and re-routes.”

    By the end of March 2004, traffic and weather for Chicago, Philadelphia, San Francisco-San Jose, Boston, Dallas-Ft. Worth, Washington, DC, Atlanta, Detroit, Houston, Seattle, Tampa-St. Petersburg, Phoenix, Miami-Ft. Lauderdale, Orlando, Pittsburgh, St. Louis, Baltimore and San Diego will be added to the SIRIUS lineup. Subscribers in these areas will always be within minutes of their market-specific traffic and weather report.

    Reports for all markets will be available to all SIRIUS subscribers via the SIRIUS national satellite broadcasting system, which uses three high-elliptical orbit satellites to beam more than 100 streams of programming to North America.

    SIRIUS FIRST TRAFFIC will be provided to SIRIUS customers at no additional cost over the basic monthly subscription of $12.95 per month (an annual subscription lowers the monthly cost to about $10). This value-packed subscription also includes programming that you will only find on SIRIUS, including play-by-play from the NBA, NHL and NFL, two channels of NPR, and BBC World Service News. SIRIUS radio systems that can be used in both the car and home are available for $149 at electronics retailers including Best Buy, Circuit City and other retailers across America.

    About SIRIUS
    SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including RadioShack, Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.

    Click on to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

    Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.