Investor Relations

Mazda To Launch SIRIUS Satellite Radio In Six Vehicle Lines

NEW YORK – February 9, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, today announced that SIRIUS is expected to be available as a dealer-installed option in the following schedule of Mazda vehicles:

  • Mazda Tribute – spring 2004
  • Mazda MPV – spring 2004
  • Miata – spring 2004
  • RX-8 – summer 2004
  • MAZDA3 – fall 2004
  • MAZDA6 – fall 2004
All of these Mazda vehicles will have factory-equipped radios that display artist, song title and category when playing SIRIUS. To obtain the SIRIUS service, a tuner and antenna must be installed by the dealer, and a subscription to SIRIUS must be purchased. Pricing will be announced at a later date.

SIRIUS will provide Mazda drivers with 61 commercial-free music streams and 44 sports, news and entertainment streams, including live play-by-play games from the NBA, NHL, and beginning next football season, the NFL.

“We are elated to be working with Mazda to expand the SIRIUS offering to include their most popular vehicles,“ said Doug Wilsterman, Senior Vice President Automotive OEM for SIRIUS. “As we continue to grow our automotive OEM business in 2004, we remain committed to working with our partners to bring the very best in commercial-free music and sports programming to their customers."

“Mazda is dedicated to offering its customers the very best of in-car entertainment to complement their new car purchase,” said Robert Davis, Senior Vice President, Marketing and Product Development for Mazda North American Operations. “By offering SIRIUS' premium entertainment, we provide our customers with added value to go along with their value-minded purchase.”

SIRIUS is expected to be available on additional Mazda vehicle lines in the near future.

Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, California, MNAO has more than 700 dealerships nationwide.

SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 44 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.

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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.