SIRIUS And National Football League Execute Definitive Multi-Year Broadcast And Marketing Agreement
SIRIUS Becomes The Official Satellite Radio Partner of the NFL; ‘The NFL Satellite Radio Network’ to Debut This Year
NEW YORK – February 4, 2004 – The National Football League and SIRIUS Satellite Radio (NASDAQ: SIRI) today announced they have completed a definitive seven-year agreement – announced in December 2003 – for SIRIUS to broadcast all NFL games live nationwide and for SIRIUS to become the Official Satellite Radio Partner of the NFL.
Beginning with the NFL’s 2004 season, SIRIUS plans to carry all NFL regular-season contests as well as select pre-season and playoff games. Starting with the 2005 season, SIRIUS will also broadcast the Conference Championships and the Super Bowl. SIRIUS will also create "The NFL Satellite Radio Network," an around-the-clock, year-round stream of NFL content on SIRIUS. All of the programming will be available at no additional cost to SIRIUS subscribers. As Official Satellite Radio Partner of the NFL, SIRIUS now has the right to use the NFL "shield" logo and collective NFL team trademarks for consumer promotion.
"Our announcement that SIRIUS would carry NFL play-by-play games has been met with great enthusiasm by out-of-market football fans, our automotive partners and consumer electronics retailers," said Joseph P. Clayton, President and CEO, SIRIUS. "We look forward to providing nationwide game coverage of every regular-season NFL game beginning this year as well as comprehensive coverage from The NFL Satellite Radio Network."
A complete schedule of games will be available at sirius.com. SIRIUS radios for the car and home, starting at $149, are available at thousands of retailers nationwide. The monthly subscription fee is $12.95, or less with prepaid subscription plans.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 44 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.