SIRIUS And United Auto Group Join Forces To Promote Satellite Radios In Vehicles
Vehicles to be Factory Equipped With SIRIUS Radios Where Available
New York, and Bloomfield Hills, Michigan -- January 27, 2004 - SIRIUS Satellite Radio (NASDAQ:SIRI), known for delivering the very best in commercial-free music and premium sports entertainment to cars and homes across the country, and United Auto Group, Inc., (NYSE:UAG), a FORTUNE 500 automotive specialty retailer, today announced a multi-year agreement to promote SIRIUS satellite radios in cars, trucks and other vehicles sold or leased by United Auto.
Vehicles ordered by United Auto’s 138 franchises across the United States will come with factory-installed, pre-activated SIRIUS radios, where available. These radios will include a sampling of 16 streams of SIRIUS programming for a three-month complimentary period to customers who purchase or lease vehicles.
The five-year agreement also calls for SIRIUS and United Auto to launch extensive joint marketing activities, including direct mailings to UnitedAuto customers, prominent signage and satellite radio service in UAG dealerships.
"United Auto is a company which strives to exceed the expectation of its customers at all levels throughout our organization," said Roger Penske, Chairman of United Auto Group. "By offering SIRIUS satellite radios in our vehicles, I’m delighted to introduce our customers to an innovative service that will greatly enhance their in-vehicle entertainment experience."
"We are thrilled to be joining forces with United Auto and its 138 United States dealerships to offer SIRIUS to their customers," said Joseph P. Clayton, President and CEO, SIRIUS. "When people experience our 100% commercial-free music, news, information, original programming and unequalled play-by-play sports broadcasts, they quickly become devotees of the service. We believe UnitedAuto’s customers will react in the same positive way once they have had a chance to experience the pleasure of SIRIUS, wherever they happen to be in the country."
About United Auto Group, Inc
United Auto is a FORTUNE 500 automotive specialty retailer. United Auto has pursued a strategy based on internal growth from its existing dealerships, as well as from strategic acquisitions and operates 138 franchises in the United States and 83 franchises internationally, primarily in the United Kingdom. United Auto dealerships sell new and used vehicles, and market a complete line of after-market automotive products and services.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offer SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.