Keep On Truckin? To Tunes Anytime, Anywhere With The SIRIUS Satellite Radio Boombox From Pana-Pacific
STREAMER Boombox for Trucking Market Available in January
Keep On Truckin’ To Tunes Anytime, Anywhere With The SIRIUS Satellite Radio Boombox From Pana-PacificCES, LAS VEGAS & NEW YORK – January 8, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, and Pana-Pacific, a division of the The Brix Group, today announced that a boombox for the popular SIRIUS STREAMER from Pana-Pacific will be available this month at commercial truck dealers and truck stops across the country. The portable boombox is designed to operate with the STREAMER, the transportable SIRIUS receiver from Pana-Pacific, which connects with any existing in-dash radio or home stereo.
Truckers can now take SIRIUS’ 60 commercial-free music streams and more than 40 streams of news, entertainment and sports, including NFL, NBA and NHL play-by-pay, everywhere they go.
STREAMER is the only satellite radio receiver that was designed, from start to finish, to provide a complete solution for the unique requirements of the commercial truck driver. The portable STREAMER boombox will retail for $99.95 and will be primarily sold at original equipment manufacturer (OEM) truck dealers and truck stops.
“STREAMER has been very popular with professional truckers seeking a satellite radio product that fits their demanding lifestyle, and the boombox now allows them to bring SIRIUS’ premium entertainment, including the SIRIUS Trucking Network, commercial-free music and sports with them wherever they go,” said Thomas Steckbeck, Vice President, Non-Automotive OEM and Specialty Markets, SIRIUS. “We believe that the boombox accessory is another valuable addition for those long haulers thirsting for entertainment they can't get anywhere else.”
"The combination of STREAMER and SIRIUS is unbeatable for the professional trucker," said John Trenberth, President of Pana-Pacific. "With the boombox, we can offer our customers the flexibility of the STREAMER anywhere, anytime."
Featuring the satellite radio industry’s largest display, STREAMER shows the SIRIUS stream name, number, category, artist, song title and time simultaneously. Other special features include a satellite-updated alarm clock with sleep timer, auto shut down and Song Seek, which alerts users when their favorite songs are playing on SIRIUS music streams.
STREAMER moves easily from the truck, home, car or boat with adapter kits. Drivers will appreciate the Professional Vehicle Kit, featuring a quick release mount and wireless FM-transmitter for easy installation and removal without the need for dashboard surgery.
Pana-Pacific is based in Fresno, California and is a leading supplier to the OEM commercial and off-road vehicle market.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.