SIRIUS Adds ECLIPSE To Its Premier Retail Brands
ECLIPSE Headunits to be SIRIUS Compatible in 2004
CES, LAS VEGAS & NEW YORK – January 8, 2004 – SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports entertainment to cars and homes across the country, today announced a partnership with ECLIPSE by FUJITSU TEN, the premier independent retail specialist brand. ECLIPSE in-dash headunits will be SIRIUS compatible in 2004, and the company will also manufacture a SIRIUS receiver that will combine with these units to offer consumers SIRIUS’ combination of 100% commercial-free music, news, sports and original programming.
"We’re thrilled to have ECLIPSE join us as a partner," said Joseph P. Clayton, President and CEO, SIRIUS. "The addition of ECLIPSE represents potentially tens of thousands of new in-dash headunits. Plus, they are recognized as being the premier brand for independent retail specialists such as Car Toys and The Good Guys. Having ECLIPSE as part of our team reinforces SIRIUS’ belief in the power of retail brands, and the strength of the independent retail channel."
"We’re stepping up behind SIRIUS because we believe they are the premier brand in satellite radio," said Ray Windsor, Vice President of Sales and Marketing for ECLIPSE. "Since we represent the premium brand in mobile electronics, partnering with SIRIUS is a natural."
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and sports coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.