SIRIUS And Blaupunkt To Provide Consumers With More Choices For Satellite Radio Hardware
Plug & Play and SIRIUS-Ready In-dash Units Expected in March 2004
CES, LAS VEGAS & NEW YORK – January 8, 2004 –Blaupunkt, the mobile electronics division of The Robert Bosch Corporation, and SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, today announced that consumers will be able to purchase SIRIUS Plug & Play receivers and SIRIUS-ready satellite radios, the first-ever produced by Blaupunkt, at retail in the spring of 2004.
At CES, Blaupunkt will preview two products designed to add SIRIUS Satellite Radio reception capabilities to the company’s in-car audio/video entertainment systems and conventional in-dash car stereo receivers. The first is a SIRIUS tuner module with a dedicated connection to Blaupunkt’s top-of-the-line audio/video entertainment system, and a separate composite video connection for use with any Blaupunkt in-car audio/video system. The second device is a portable Plug & Play SIRIUS receiver that provides satellite radio reception capability with a wireless interface that can be moved from home to car and back.
Blaupunkt’s SIRIUS Satellite Radio tuner module can be connected directly to its top-of-the-line Chicago IVDM-7002 in-dash audio/video system. This remarkable whole-car entertainment system has a flip-out, motorized 7-inch widescreen LCD display, DVD/CD/MP3 player, and integrated 5.1 Dolby Digital Theatre System. In addition to providing outstanding reception, the tuner module will generate on-screen display of song title, performer, and category, and allow the control of channel selection and audio controls via the included handheld remote control or front panel controls. The Blaupunkt tuner module can also be used to add SIRIUS satellite radio reception to any Blaupunkt in-car audio/video system when used with the included remote control and a conventional composite video monitor to provide on-screen display.
Blaupunkt’s SIRIUS portable Plug & Play satellite radio receiver will allow customers to listen to SIRIUS in a variety of locations, including cars, homes, trucks and boats. The car docking kit, when included with the purchase of the SIRIUS Plug & Play, allows the customer to use conventional line-level output connections or a wireless interface that rebroadcasts the satellite programming over an unused FM radio channel. A home docking kit will be sold separately.
“With the addition of a leading brand such as Blaupunkt, we are continuing to give satellite radio consumers a wider choice in hardware to complement our superior progamming,” said Joseph P. Clayton, President and CEO, SIRIUS. “Blaupunkt’s reputation as a producer of innovative, top of the line audio products is yet another example of how we are taking the lead in partnering with top brands.”
“Blaupunkt is excited to join the satellite radio market, and provide consumers with a range of options from which to hear SIRIUS’ service with our high-end, user-friendly equipment,” said Oliver N. Steinig, Director Product Marketing, Blaupunkt. “It will also be a tremendous opportunity for our dealers to help build this dynamic new market.”
Pricing has also not been announced for either of these products.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.