SIRIUS And Niles Partner To Offer Home-Based Satellite Radio Products For The Custom Installer
Niles to Offer SIRIUS in Distributed Audio Systems for the Home and Office
CES, LAS VEGAS & NEW YORK – January 8, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, and Niles Audio Corporation, a leading designer, manufacturer, and marketer of audio/video custom installation products, today announced a partnership to manufacture and market custom installation products that will include SIRIUS tuners.
Niles plans to begin incorporating SIRIUS technology into both its next generation of keypad-controlled multi-zone receivers and preamplifiers. New Niles models with satellite radio tuner capabilities are scheduled to become available as early as the second quarter of 2004.
"We have made a firm commitment to bringing SIRIUS' commercial-free music and premium sports programming to the home by partnering with the best manufacturers in the business," said Larry Pesce, Senior Vice President Product Development and Strategic Planning, SIRIUS. "Niles' stature in the custom install multi-zone marketplace makes it an ideal partner for us to further develop our leadership position in the home market."
"Satellite Radio technology lends itself perfectly to Niles’ Multi-Zone Receivers and control systems," said Frank K. Sterns, Executive Vice President, Niles." The addition of SIRIUS Satellite Radio capability means that Niles’ network of residential and light commercial distributed audio installers will be able to deliver the satellite radio programming that consumers receive in their cars to multiple listening areas within their homes and offices."
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offer SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
About Niles Audio Corporation
Niles Audio Corporation, based in Miami, Florida, is a 25-year-old company that is recognized as a leading designer, manufacturer, and marketer of audio/video custom installation products. Niles products are geared to meet the needs of professional custom installers and satisfy the expectations of discerning consumers. The wide range of Niles custom installation products include the award winning ZR-4630 MultiZone receiver with keypad controls, IntelliControlÒ home theater automation system, ceiling mount loudspeakers, in-wall loudspeakers, indoor/outdoor loudspeakers, Systems Integration AmplifiersÒ, automated switching systems, infrared extender systems, speaker selectors, volume controls, and convenience outlet connectors.
Additional information may be obtained by contacting Mike Detmer at Niles Audio Corporation, 1221 SW 130th Street, Miami, FL 33186 (Tel: 800-289-3343 ext 197) or by visiting: www.nilesaudio.com.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.