Investor Relations

SIRIUS Adds JVC Plug & Play Satellite Radio To Product Lineup

New Receiver from Industry-Leading Brand Designed Like Popular Handheld PC Devices

Download product photos here.

CES, LAS VEGAS & NEW YORK – January 7, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, today announced that the JVC KT-SR1000 SIRIUS satellite radio will be available at electronics and mobile audio retailers across the country beginning later this month. The KT-SR1000, the first Plug & Play satellite radio product manufactured for SIRIUS by JVC, will retail for $99.95.

The JVC Plug & Play, which resembles a handheld PC device and has many exciting features, allows subscribers to use the same SIRIUS receiver in their car, home, office, boat and RV, all for one subscription price of only $12.95 a month.

"The addition of JVC to our suite of SIRIUS satellite radios, positions us as the brand choice leader in satellite radio,” said Joseph P. Clayton, President and CEO, SIRIUS. “We’re excited to have JVC on the team and look forward to a wide range of SIRIUS compatible products from them in the future."

"Satellite radio is one of the hottest mobile electronics categories in the retail business," said Aaron Novak, National Product Planning Supervisor, JVC Company of America. "We are proud to partner with SIRIUS to provide JVC-loyal consumers a device that will change the way they think about audio entertainment."

Three separate docking kits are available for the JVC KT-SR1000. The KS-K6001 car kit is available with a cassette adapter for $29.95. The KS-K6002 car kit includes an FM transmitter, providing a wireless connection to any in-car stereo system. The wireless car kit will retail for $49.95. Finally, to utilize the full functionality of the Plug & Play, a home docking kit, the KS-K6003, will retail for $49.95 and will allow the consumer to hook SIRIUS up to their home entertainment system.

Key features of the JVC KT-SR1000 include:

  • Optional car and home kits with easy-access docking bases, antennas, and power and audio connections
  • Six-line display shows stream name, number, category, artist, song, title, and time
  • S-Seek feature allows a listener to store up to 20 favorite song titles in the memory, which will alert the listener whenever one of the songs is playing on SIRIUS
  • Channel guide feature allows you to listen to current selection while browsing what is playing on other streams
  • Time-based features provide real-time clock with alarm, sleep mode and auto shut down
  • Auto dimming allows user to adjust brightness control for day/night driving conditions
  • Save and recall up to 20 song titles and artist names at the touch of a button
  • Multiple search and display modes let listeners quickly find the streams, artists or songs they want
  • 30 stream presets with preset tuning
  • Stream lock allows parental control

    About SIRIUS
    SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.

    Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

    Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

    About JVC Company of America
    JVC Company of America, headquartered in Wayne, New Jersey, is a subsidiary of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan Ltd. and a holding company for JVC companies located in North, Central, and South America. JVC distributes a full line of audio and video products, including HDTVs, camcorders, VCRs, D-VHS recorders, DVD players, satellite systems, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC’s Web site at www.jvc.com or call 800-526-5308.