SIRIUS Streams The Best In Premium Satellite Radio Entertainment And Services To The 2004 Consumer Electronics Show
ADVANCEMENT IN SATELLITE RADIO TECHNOLOGY AND SERVICES SHOWCASED
BOOMBOXES FROM AUDIOVOX AND PANA-PACIFIC INTRODUCED
EXPANDED PRODUCT LINE-UP WITH NEW PARTNERS
NEW COMMERCIAL-FREE MUSIC STREAMS ADDED TO LINEUP
LIVE FROM CES TO AIR ALL WEEK ON STREAM 100
CES, LAS VEGAS & NEW YORK – January 7, 2004 – Today at the Consumer Electronics Show (CES) in Las Vegas, SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, announced innovative new products and services for satellite radio, introduced new hardware partners, expanded its programming lineup and welcomed acclaimed artist and songwriter Steven Van Zandt to the SIRIUS programming team.
"The Consumer Electronics show is a pivotal event for SIRIUS, and we are thrilled to showcase what the future holds for us and to welcome new partners to the SIRIUS family," said Joseph P. Clayton, President and CEO, SIRIUS. "SIRIUS and satellite radio are the future of audio entertainment, and we will be providing CES attendees with a sample of what they can expect from the company heading into 2004."
Expanded Services: Video, Traffic Information and Surround Sound Technologies Showcased
SIRUS and Delphi Corp. today took the next step in the development of in-car mobile video transmissions over a satellite radio network. The new video platform, which was demonstrated today at a press conference and is being showcased in vehicles in Las Vegas during the week, should be available to car manufacturers within eighteen months. The video delivery capability utilizes SIRIUS’ existing infrastructure. Through SIRIUS’ three-satellite network, the company plans to offer multiple channels of video to complement its more than 100 streams of audio.
SIRIUS plans to offer real-time traffic information to subscribers beginning in early 2005. This new feature will be offered in a range of tiered service options and will be compatible with navigational systems used by automotive OEMs and aftermarket suppliers.
SIRIUS also introduced satellite radio’s first surround sound capability with the launch of matrix surround broadcasts over SIRIUS’ music streams. The SIRIUS-only technology is compatible with virtually all surround sound audio systems already on the market, including such names as DolbyTM, SRSTM and Logic 7TM, and does not require any additional hardware for consumers.
Product: New Products and Partners Strengthen SIRIUS’ Brand Lineup
SIRIUS and Audiovox announced that a boombox manufactured by Audiovox is now available at retail, and SIRIUS and Pana-Pacific announced that a SIRIUS boombox for the STREAMER, manufactured by Pana-Pacific, will be available at retailers in January. The Audiovox boombox (SIRBB1), which began shipping during the holidays, has an MSRP of $99.99. Previously sold S.R.S. receivers (SIR-PNP1 & SIR-PNP2) are fully compatible with the new boombox.
SIRIUS and Pana-Pacific announced that their portable boombox will be available at commercial truck dealers and truck stops with a MSRP of $99.95. This portable boombox is designed to operate with STREAMER, the transportable radio from Pana-Pacific.
SIRIUS also unveiled the KT-SR1000, the first portable Plug & Play satellite radio product manufactured by JVC. The JVC Plug & Play, which resembles a handheld PC device and has many exciting features, allows subscribers to use the same SIRIUS receiver in their car, home, office, boat and RV. It will retail for $99.95 and be available at electronics and mobile audio retailers across the country beginning in late January.
SIRIUS also announced agreements with Alpine Electronics and Blaupunkt to market and manufacture SIRIUS-ready hardware in 2004.
Crestron, Niles Audio and Tivoli have all agreed to manufacture and market specialty in-home SIRIUS radios for retail.
Programming: Refinement and Additions to Team Highlight Programming Leadership
SIRIUS announced that it is launching eight new music streams, two new comedy streams and EWTN Catholic Radio in two languages, as well as enhancements to the information and talk show lineup. The new streams will debut January 19.
Also, Steven Van Zandt, famed songwriter and entertainer, will join SIRIUS as Creative Consultant, where he will create a new Garage Rock stream scheduled to launch later this year.
Live Performances at CES
Every year at CES SIRIUS showcases the very best in live entertainment. This year, SIRIUS is proud to present the following live performances: 3 Doors Down, Buddy Guy, Buddy Jewell, Trace Adkins, LeAnn Rimes, Ricky Skaggs, Jonny Lang, Lynyrd Skynyrd, Ray Herndon w/ Jessi Colter, The Bangles, Ziggy Marley and Joe Jackson.
SIRIUS will be broadcasting live from the CES stage on SIRIUS Stream 100, Thursday – Saturday from 12:00 p.m. EST – 8:00 p.m. EST.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti and Mazda. Automotive brands that have announced plans to offer SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Audi, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.