Investor Relations

PORTABILITY_ON: SIRIUS SATELLITE RADIOS GO FROM CAR TO HOME STARTING IN JUNE

  • KENWOOD “HERE2ANYWHERE”AND AUDIOVOX “SATELLITE RADIO SHUTTLE” TO ARRIVE AT RETAILERS IN JUNE
  • ONLY “PLUG & PLAY” PRODUCTS TO OFFER 100 STREAMS OF SIRIUS PREMIUM PROGRAMMING

    NEW YORK – May 21, 2003 – SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium broadcast entertainment, will soon enable consumers to listen to their favorite music and entertainment in the car, home, boat, and office. Arriving in time for summer, “Plug & Play” satellite radios from Kenwood and Audiovox, will be the first portable SIRIUS radios to hit the retail market.

    The launch of the Kenwood Here2Anywhere™ and Audiovox S.R.S. Satellite Radio Shuttle™ marks the first time SIRIUS listeners can take 100 streams of premium music, news, and entertainment everywhere they go. Sold with separate docking kits for the home and car, the new portable “Plug & Play” units allow subscribers to easily use the same unit in their car, home, office, and boat, all for one subscription price of only $12.95 a month. SIRIUS also offers a “Preferred Plan,” whereby an additional subscription is only $6.99 a month, after the initial $12.95, and a “Lifetime of Music & More” plan, good for the life of the radio, for only $399.99.

    “From day one, SIRIUS has been committed to providing subscribers with unmatched choices in premium audio programming. Now SIRIUS has extended that commitment to include unparalleled choice in hardware,” said Joseph P. Clayton, SIRIUS President and CEO. “With “Plug & Play” products from two of the country’s premiere electronics manufacturers, we’re offering consumers the ability to choose how and where they listen to their favorite artists and talk programming.”

    Kenwood Here2Anywhere

    The Kenwood Here2Anywhere™ (Model KTC-H2A1) connects with any car, home, personal computer, or marine audio system, providing listeners with 100 streams of SIRIUS programming wherever they go. Utilizing a very intuitive program guide menu system similar to today’s television programming guides, the Here2Anywhere is simple to use and quick to operate. Listeners can see what’s playing on other streams by song title or artist name before selecting. An additional key feature of the Here2Anywhere is a memory and recall feature that will allow the listener to capture up to 24 song titles and the associated artist names while they are listening. The feature will allow the listener to call up those song titles or artist names in the future by the simple touch of a button. The Kenwood Here2Anywhere has a MSRP of $99.95. The Car Docking Kit or Home Docking Kit will each retail for $69.95.

    “We look forward to the impact that these new portable products will have on SIRIUS’ market share,” said Bob Law, senior vice president of Kenwood USA Corporation.

    Audiovox S.R.S. Satellite Radio Shuttle™

    The S.R.S. Satellite Radio Shuttle is a transportable unit designed for total flexibility that allows you to experience SIRIUS in almost every environment. The unit has two features that are the first ever for satellite radio. First, the SIR-CK1 Car Kit features an FM transmitter with four frequency adjustments incorporated into the docking station for a wireless connection to virtually any vehicle radio. Also, the SIR-PNP1 Receiver unit is the first ever satellite radio system built with a feature called S-Seek. The first-of-its-kind feature allows a listener to capture up to 10 favorite songs in the unit, which can continually search the incoming SIRIUS streams and prompt the listener when one of these songs is playing. With the touch of a button, the unit can be tuned to that stream, allowing the listener to hear his or her favorite songs anywhere, all the time. The S.R.S. has a MSRP of $99.95. The Car Dock and Home Dock kits will retail for $69.99 - $89.99.

    “Audiovox is extremely excited about the introduction of the Satellite Radio Shuttle,” said Pat Lavelle, president of Audiovox Electronics Corporation. “With the capability for the listener to take the Shuttle from car to car or car to home, the opportunity to enjoy Sirius in any location has great appeal.”

    About SIRIUS

    SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment Coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24-hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti and Mazda. Automotive brands that have announced plans to offer SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Audi, Volkswagen, Land Rover and Aston Martin.

    Click on sirius.com to listen to SIRIUS LIVE, or to find a SIRIUS retailer or car dealer in your area.

    About Kenwood

    Founded in 1961, Kenwood USA Corporation is the largest audio specialty company in the United States. Offering more than 250 home, car, and personal audio products, Kenwood is recognized by consumers and the consumer electronics industry for developing products that provide superior sound quality, reliability and value. Kenwood USA Corporation, based in Long Beach, Calif., is the largest subsidiary of Kenwood Corporation. For more information, visit www.kenwoodusa.com or call 1.800.KENWOOD.

    About Audiovox

    Audiovox Corporation is a recognized innovator in the marketing of wireless products, automotive entertainment and security products and consumer electronics products. The company’s wireless products are marketed through its majority owned subsidiary, Audiovox Communications Corp. Its electronics products which include auto sound, vehicle security, mobile video systems, and consumer electronics products such as FRS radios, MP 3 products and home and portable stereos, are marketed by the wholly owned Audiovox Electronics Corp. The company is listed on the NASDAQ Stock Exchange as VOXX. For additional information, visit their web site at www.audiovox.com or call 1-800-290-6650.

    Forward Looking Statements for SIRIUS

    Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to Sirius Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional funds before the second quarter of 2004; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.