SIRIUS SATELLITE RADIO TO BE OFFERED ON FORD, LINCOLN AND MERCURY VEHICLES
- Beginning in September, SIRIUS will be available on ten 2004 Ford, Lincoln and Mercury vehicles.
- Ford Motor Company will expand its lineup offering SIRIUS to include Mazda, Land Rover, Volvo, Jaguar and Aston Martin.
DEARBORN & NEW YORK, May 13, 2003 - Available in September, Ford Motor Company and SIRIUS (NASDAQ: SIRI), the premier satellite radio broadcaster, will offer satellite radio as a dealer-installed option on ten different Ford, Lincoln and Mercury vehicles in the 2004 model year:
- Ford: Thunderbird, Mustang, Explorer, Sport Trac and Expedition
- Lincoln: Navigator, Aviator, LS and Town Car (Town Car Available in Dec. 03)
Ford Motor Company also plans to expand its vehicle lineup offering SIRIUS, with details to be the subject of a future announcement. Pricing plans will be announced shortly.
"Ford Motor Company is dedicated to technological advancements and providing features that our customers want. The SIRIUS service fits very well with our commitment to bring new car buyers the most innovative applications and services in their vehicles," said Jeff Wood, Director, Electrical & Electronic Systems Engineering at Ford Motor Company.
"Ford Motor Company and its brands have been entrenched in consumers' hearts and minds for 100 years now. We are thrilled to join Ford in offering SIRIUS to its new car buyers across so many of its leading brands," said Doug Wilsterman, Senior Vice President, OEM at SIRIUS.
Satellite radio is technically referred to as Satellite Digital Audio Radio Service (SDARS). SDARS enables the delivery of a digital signal from an uplink facility on ground to orbiting satellites in space. The signal is then projected back to antennas and receivers across the continental US to a governmental-specified frequency. Simply stated, SDARS is a system allows a radio station to broadcast a signal from more than 22,000 miles away to your car radio for near CD-quality music with virtually no commercials as compared to traditional radio.
By broadcasting with satellite technology, this allows listeners to hear programming from all over the US without having to change a channel while driving cross-country.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment Coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti and Mazda. Automotive brands that have announced plans to offer SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Audi, Volkswagen, Land Rover and Aston Martin.
Click on sirius.com to listen to SIRIUS LIVE, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional funds before the second quarter of 2004; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.