SIRIUS Introduces ?Starbase? For Connectivity To Non-Satellite Ready Radios
New Digital Control Unit, Combined With SiriusConnect, Enables Any Vehicle Radio to Connect With SIRIUS
SIRIUS Introduces “Starbase” For Connectivity To Non-Satellite Ready RadiosNEW YORK and LAS VEGAS, NV – January 6, 2005 - SIRIUS Satellite Radio (NASDAQ: SIRI) today announced at the Consumer Electronics Show in Las Vegas the introduction of a new digital control unit, called Starbase, which allows any vehicle radio to connect with SIRIUS.
Starbase makes it possible for consumers who do not have a satellite-ready radio in their vehicles to connect to SIRIUS when the unit is combined with SIRIUS’ new trunk mounted satellite radio receiver – SiriusConnect – and an antenna.
The slim unit allows mounting in single din slots of vehicles, or with Velcro to the car dashboard. It also includes a built-in FM modulator that can connect the unit wirelessly to an existing radio over as many as 100 available channels.
"Combined with our new SiriusConnect trunk mounted receiver, Starbase provides a complete end-to-end system for connecting to SIRIUS regardless of what vehicle a consumer drives," said Larry Pesce, Senior Vice President of Product Management and Strategic Planning. "Consumers who do not have satellite radio, but don’t want to change their car radios, now have another option to listen to SIRIUS’ 100-percent commercial-free music, plus news, weather, traffic, entertainment, and the best sports programming in satellite radio."
Starbase is currently available at retail locations at a suggested price of $169.95.
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep?, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February 2005, SIRIUS will also be available in Toyota, Lexus, and Scion vehicles. Hertz currently offers SIRIUS at 53 major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.