SIRIUS Satellite Radio Creates ‘Star Mate’
Palm Sized Satellite Radio Available at Retail This Month
NEW YORK and LAS VEGAS, NV – January 5, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI) today announced at the Consumer Electronics Show in Las Vegas that its smallest "Plug & Play" satellite radio – Star Mate – will be available at retail stores beginning this month.
Star Mate, which is about the size of a deck of cards, is a transportable "Plug & Play" unit that can be used in vehicles, boats and homes, and provides access to SIRIUS’ 65 channels of 100% commercial-free music as well as over 55 channels of news, sports, weather, traffic information, original entertainment and call-in talk shows.
Featuring a three-line full display, the six-ounce Star Mate has 30 presets and a built-in wireless FM transmitter with 100 frequencies. The Star Mate, including both home and vehicle adapter kits, is expected to retail for just $129.95.
"The small, lightweight and affordable Star Mate provides yet another ideal way for subscribers to access SIRIUS’ innovative programming, whether it’s in the car, truck, boat, RV or at home," said Larry Pesce, Senior Vice President of Product Management and Strategic Planning for SIRIUS. "This is the smallest transportable SIRIUS satellite radio unit to date, and we believe it will be very popular with consumers."
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeepâ, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February of 2005 SIRIUS will also be available in Toyota, Lexus and Scion vehicles. Hertz currently offers SIRIUS at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.