THE BEST THINGS COME IN SMALL PACKAGES: SIRIUS AVAILABLE IN MINI THIS MONTH
NEW YORK, NY – April 16, 2003 – MINI, the world's definitive small car brand, and SIRIUS (NASDAQ: SIRI), announced that SIRIUS satellite radio systems will be available this month for the MINI Cooper and MINI Cooper S. SIRIUS is the only satellite radio service delivering uncompromised Coast-to-coast music and entertainment for car and home.
Since its introduction last year, MINI has wowed the public with a fun design and unique features. Now, consumers can get SIRIUS through MINI dealers, as all radios in 2003 model-year MINI cars are SIRIUS-Ready. MINI customers who commit to a one-year SIRIUS subscription will receive two months free SIRIUS service plus free activation when activating at a MINI dealership.
AAA recently recognized the MINI Cooper with the top award for "Cool Car" in its 2003 AAA Auto Guide. Among its many honors, MINI also received the prestigious title “2003 North American Car of the Year” at the North American International Auto Show, an accolade given by automotive journalists.
“MINI is truly a unique phenomenon, and we believe that the driver who appreciates what makes MINI so unique will enjoy SIRIUS, taking the best music and entertainment with them on the road,” said Doug Wilsterman, Senior Vice President, OEM at SIRIUS.
“MINI customers know that driving a MINI is an fun ‘motoring’ experience, and we are pleased to add to the experience with SIRIUS satellite radio service as the soundtrack for their trip,” said Jack Pitney, General Manager of MINI USA.
BMW Group In America
BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW and MINI brands and Rolls-Royce Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley, and various other operations throughout the country.
BMW Manufacturing Corp. in South Carolina is part of BMW’s global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the US through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers, and 70 MINI dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at www.bmwusa.com, www.bmwmotorcycles.com, and www.miniusa.com . Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at www.press.bmwgroup.com.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment Coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news, and entertainment streams for a monthly subscription fee of $12.95. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24-hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV, and boat are manufactured by Kenwood, Panasonic, Clarion, and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears, and Crutchfield. SIRIUS is the premier OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford, and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, Chrysler, Dodge, Jeep®, Nissan, Infiniti, and Mazda. Automotive brands that have announced plans to start offering SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, MINI, Audi, Volkswagen, Land Rover, and Aston Martin.
Click on sirius.com to listen to SIRIUS LIVE, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional funds before the second quarter of 2004; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.