Ford And SIRIUS Satellite Radio Target Extensive Factory Installations Beginning Summer 2005
DETROIT, NEW YORK, January 4, 2005 – Ford Motor Company (NYSE: F) and SIRIUS Satellite Radio (NASDAQ: SIRI) today announced that Ford and Lincoln Mercury will begin offering SIRIUS as a factory installed option this summer. Ford is targeting the SIRIUS factory installed option for up to 21 vehicle lines. Ford expects to generate up to one million SIRIUS subscribers over the 2006 and 2007 model year periods.
Each Ford and Lincoln Mercury vehicle sold with factory equipped SIRIUS will include a six-month or longer subscription. Pricing will be announced at a later date.
Starting with the 2006 model year, Ford plans to offer factory installed SIRIUS on the following vehicle lines:
- Ford F-150
- Ford Explorer
- Lincoln Mark LT
- Mercury Mountaineer
Ford and Lincoln Mercury are targeting up to 17 additional vehicle lines for the SIRIUS factory installed option during the 2006 and 2007 calendar year period. In total about 80 percent of all Ford and Lincoln Mercury vehicles will have SIRIUS as a factory installed option.
"Ford is a very important automotive relationship for us, and we are very pleased that they plan to offer factory installed SIRIUS in the vast majority of their vehicle lines," said Mel Karmazin, CEO of SIRIUS. "When you add premium programming from SIRIUS to quality vehicles from Ford, you have an unbeatable combination that will enhance the driving experience of any Ford customer."
"We believe the option for SIRIUS satellite radio will be very attractive to many of our customers," said Earl Hesterberg, Ford group vice president. North America Marketing, Sales and Service. "This is an exciting opportunity for us and for our customers."
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With more than 327,000 employees worldwide, the company’s automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and Hertz.
Visit media.ford.com for information, news releases and high-resolution photography.
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.