AUDI TO OFFER SIRIUS IN NEW VEHICLES
NEW YORK, NY - April 15, 2003 - SIRIUS (NASDAQ: SIRI), the premier satellite radio broadcaster, today announced that SIRIUS receivers will be available as a dealer option on most of Audi's 2004 model year vehicles.
Beginning with the entire line-up of A4 (A4, A4 Avant, A4 Cabriolet); A6 (A6, A6 Avant); S4 (S4, S4 Avant); and allroad quattro vehicles in June, all Audi vehicles will be pre-wired for SIRIUS, enabling consumers to get a SIRIUS receiver installed at Audi dealers nationwide. The all-aluminum A8L will be available with SIRIUS in Q4 2003, followed by the TT Coupe and TT Roadster. Audi customers who purchase a SIRIUS system will receive at least three months of free service with no activation fee.
"The Audi experience has always been about more than just driving and that's why we know customers will want SIRIUS in their new Audi vehicles," said Doug Wilsterman, SVP OEM, SIRIUS. "SIRIUS is about delivering great, uncompromised music and entertainment in a way that people can't get anywhere else, and we're thrilled that Audi customers will now get to be a part of that unique experience."
SIRIUS is showcasing its premier satellite radio service along with its automotive partners and products at The 2003 New York International Auto Show, Booth #10 in the Crystal Palace, Jacob K. Javits Convention Center from April 18-27.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment Coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news, and entertainment streams for a monthly subscription fee of $12.95. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24-hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV, and boat are manufactured by Kenwood, Panasonic, Clarion, and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears, and Crutchfield. SIRIUS is the premier OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford, and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, Chrysler, Dodge, Jeep®, Nissan, Infiniti, and Mazda. Automotive brands that have announced plans to start offering SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, MINI, Audi, Volkswagen, Land Rover and Aston Martin.
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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional funds before the second quarter of 2004; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.