HERTZ AND SIRIUS EXPAND SATELLITE RADIO ROLL-OUT
Expansion Plans Cover 33 Major Airport Locations and 28 vehicle models for Hertz
NEW YORK, NY - March 31, 2003 - SIRIUS (NASDAQ: SIRI), the premier satellite radio broadcaster and only service delivering uncompromised coast-to-coast music and entertainment for your car and home, and The Hertz Corporation today announced plans to provide, by this summer, satellite radio service to Hertz customers at 33 major airport rental locations around the country.
Beginning April 1, Hertz and SIRIUS will offer satellite radio in Atlanta, Chicago, Dallas/Ft. Worth, Houston and Detroit, in addition to the current markets of Denver, Phoenix, Las Vegas and primary airport locations in California and Florida.
Additional major markets will be rolled out each month thereafter, culminating in 33 markets by July. Along with the major market expansion, Hertz will also be expanding the vehicles available with SIRIUS to twenty-eight different vehicle models.
"We are very excited to announce this expansion of our program with Hertz," said Doug Wilsterman, Senior Vice President OEM of SIRIUS. "Based on the initial success of this program, thousands of additional Hertz customers around the country will now be able to experience the commercial-free, uncompromised music and quality news, sports and entertainment programming that are the hallmarks of the SIRIUS nationwide service."
"We've had positive customer feedback from the initial launch of SIRIUS in California and Florida," said Brian Kennedy, Executive Vice President, Sales and Marketing for Hertz. "We believe the time is right to expand the SIRIUS initiative to a greater number of our major airport locations around the country."
SIRIUS offers 100 satellite streams of exceptional programming that include 60 streams of 100% commercial-free music and 40 streams of news, sports and entertainment nationwide.
Unlike conventional radio, SIRIUS - with its commercial-free music format - provides listeners with music programming that is uncompromised by the demands of regular commercial radio.
SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news and entertainment streams for a monthly subscription fee of $12.95. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox and Jensen, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, Chrysler, Dodge, Jeep®, Nissan and Infiniti. Automotive brands that have announced plans to start offering SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Mazda, MINI, Audi, Volkswagen, Land Rover and Aston Martin.
Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional funds before the second quarter of 2004; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.