Investor Relations

SIRIUS Introduces Interior Glass Mounted Satellite Radio Antenna For Vehicles

Design Offers Aesthetic Advantage Over Exterior Mounted Satellite Radio Antennas

NEW YORK – October 26, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced the introduction of the world's first interior glass mounted satellite radio antenna.

The SIRIUS Interior Glass Mounted Antenna, or SIGMA, was developed by SIRIUS and its antenna partner RecepTec, to provide a distinct aesthetic advantage over exterior mounted satellite radio antennas currently in use. SIGMA is mounted in the shaded sun band of a vehicle’s front windshield, has no exposed wiring and is unobtrusive. In addition to its aesthetic advantage, SIGMA will:

  • Reduce costs due to the elimination of antenna pre-wiring and associated factory installation costs
  • Allow faster and more efficient factory and dealer installations
  • Reduce warranty costs – windshield protection eliminates problems common to exterior mounted antennas such as water leakage, wind noise or detachment due to harsh long term environmental conditions and car wash damage

The SIGMA uses current OEM validated technology that has already been approved by SIRIUS' car manufacturing partners. SIGMA is made possible by the unique highly inclined elliptical orbits of SIRIUS' three satellites, resulting in superior line of sight reception to vehicles.

"This is the next step in the evolution of satellite radio antennas," said Doug Wilsterman, Senior Vice President of Automotive OEM for SIRIUS. "We believe that the unique design and ease of installation will make the SIGMA very popular with consumers."

SIGMA offers auto manufacturers the flexibility to completely integrate satellite radio inside a vehicle's passenger cabin without disrupting the harmony of a vehicle's interior or exterior styling.

SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, and features 55 channels of world-class sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic, Sanyo and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

About RecepTec
RecepTec LLC, with technical centers in Grand Blanc, Michigan and Hildesheim, Germany is a leading supplier of antennas and integrated reception systems to automotive OEMs in North America and Europe.

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