SIRIUS Satellite Radio Now Available At Office Depot
Office Depot Becomes First Office Supply Superstore to Carry SIRIUS Products; SIRIUS Expands Distribution By 900 Retail Outlets
NEW YORK, NY and DELRAY BEACH, Fla. - October 25, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, has announced that SIRIUS radios are now available at Office Depot (NYSE: ODP) stores nationwide.
Office Depot, which sells more office products to more customers in more countries than anyone else, is the first office supply superstore to offer SIRIUS radios through its 900 stores in the continental United States. In 2004, Office Depot is embarking upon one of the most ambitious expansion plans in its history - and is on track to open 80 new stores this year and 100 more in both 2005 and 2006.
All Office Depot stores now carry the Xact XTR1 “Stream Jockey” palm-sized SIRIUS satellite radio and related accessories. The Xact - priced at $149 including car kit - is SIRIUS’ smallest receiver, making it an ideal device for transporting between the car, home and office, as well as for travel.
Joseph P. Clayton, SIRIUS CEO said, “We’re delighted to welcome Office Depot to the expanding list of national retailers selling SIRIUS radios. Office Depot provides an excellent opportunity for future SIRIUS customers to learn about and examine SIRIUS radios up-close.”
SIRIUS offers 120 channels of programming for $12.95 per month, including 65 channels of 100% commercial-free music and over 55 channels of talk, information, entertainment and sports programming, including the entire NFL each week.
“Office Depot is committed to providing our small business customers with the products and services that meet their diverse needs - whether in the office, on the road or at home,” noted Chuck Rubin, Office Depot’s EVP and Chief Merchandising/Marketing Officer. “SIRIUS is a terrific complement to our existing offerings. And, as we expand into the Northeast with our exciting new M2 retail format, we will have even more opportunities to deliver not only innovative product options, but the comprehensive information and advice that customers have come to expect from Office Depot.”About SIRIUS
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, and features 55 channels of world-class sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic, Sanyo and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.