The NBA And SIRIUS Satellite Radio Score With Extension Of Multi-Year Programming And Marketing Agreement
NEW YORK – January 21, 2005 – The National Basketball Association and SIRIUS Satellite Radio (NASDAQ: SIRI) today announced that SIRIUS will broadcast NBA regular season games, Playoffs and The Finals nationwide to subscribers as part of a non-exclusive multi-year extension agreement.
SIRIUS currently broadcasts up to 40 NBA games each week at no extra charge over the basic monthly $12.95 programming fee. A complete schedule of NBA games is available on sirius.com and NBA.com. The new agreement provides SIRIUS with expanded trademark and promotional rights, and SIRIUS and the NBA are expected to conduct joint marketing efforts targeted at NBA fans. And for the first time, SIRIUS subscribers will receive live official courtside game stats on their SIRIUS displays.
“With millions of sports fans across the country, the NBA ranks among the world’s premier sports franchises and we're delighted to expand our relationship with them,” said Scott Greenstein, SIRIUS President of Entertainment and Sports. “When you look at the variety and choice that’s available on SIRIUS, including the NFL, college sports, 100% commercial-free music, original programming, such as Eminem's ‘Shade 45’, Howard Stern beginning next January, and with the extension of our NBA relationship, there's no question who has the best programming in satellite radio.”
"We are pleased to extend our relationship with SIRIUS satellite radio service which provides our fans with another innovative way to follow their favorite NBA teams and players," said Ed Desser, NBA Executive Vice President of Strategic Planning and Business Development.
SIRIUS radios are available at retail outlets around the country. More information: sirius.com.