SIRIUS COVERAGE OF NBA TO DEBUT TONIGHT
NEW YORK, NY -- February 11, 2003-- SIRIUS (NASDAQ: SIRI) announced today that its coverage of the NBA will begin tonight with LIVE audio play-by-play broadcasts of all 12 NBA games on tonight's schedule. SIRIUS will be broadcasting NBA regular season games, playoffs, and NBA Finals, as part of its standard programming package.
Basketball fans can hear up to 40 NBA games each week as part of SIRIUS' standard programming package consisting of 100 music and entertainment streams. A complete schedule of NBA games is available on NBA.com and www.SIRIUS.com.
In addition to the play-by-play coverage, SIRIUS will implement media and marketing initiatives with various NBA properties.
"Adding NBA games immensely enhances our service for our valued subscribers," said Larry Rebich, SIRIUS Vice President, Programming and Market Development. "SIRIUS is proud to offer the best in sports programming at no extra charge."
SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news, and entertainment streams for a monthly subscription fee of $12.95. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24-hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV, and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox, and Jensen, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears, and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford, and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, Chrysler, Dodge, Jeep®, and Nissan. Automotive brands that have announced plans to start offering SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Mazda, Infiniti, MINI, Audi, Volkswagen, Land Rover, and Aston Martin.
Click on www.SIRIUS.com to listen to SIRIUS LIVE, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events, or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions, and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Registration Statement on Form S-4 (File No. 333-101317), and amendments thereto, filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional financing in the first half of this year; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.