SIRIUS AVAILABLE FOR HERTZ CUSTOMERS IN LAS VEGAS, PHOENIX, DENVER
SIRIUS Expansion To New Markets Follows Recent Launch In
CES, LAS VEGAS, NV -- January 8, 2003-- SIRIUS (NASDAQ: SIRI), the only satellite radio service delivering uncompromised coast-to-coast music and entertainment for your car and home, today announced that its service will available this month in rental cars from Hertz, the world's largest car rental company, for customers renting cars in Las Vegas, Phoenix, and Denver. This follows SIRIUS' launch with Hertz last month in major airport locations in California and Florida.
The program will offer SIRIUS units for renters of Ford Motor Company's Taurus, Windstar, Expedition, Explorer, Crown Victoria, and Mercury Grand Marquis models. Customers renting at Las Vegas' McCarran Airport, Phoenix's Sky Harbor Airport, and Denver International Airport can drive a vehicle with SIRIUS installed, and receive the SIRIUS service of 100 streams of the best entertainment coast-to-coast. This includes 60 original music streams, all commercial-free, and 40 streams of sports, news, and entertainment nationwide. Hertz customers are able to request SIRIUS directly at the rental counter.
Making the announcement during the Consumer Electronics Show (CES) in Las Vegas, SIRIUS President and CEO Joseph P. Clayton remarked that, "SIRIUS and Hertz were the first team to introduce satellite radio to rental car customers. We're thrilled that in just a few short weeks since we launched the program in two key states, we have expanded the availability of SIRIUS to Hertz locations in three more major markets, including right here in Las Vegas. We look forward to further expanding our availability to additional Hertz markets in the near future."
"Offering SIRIUS is another way that Hertz is deploying technology to help make the rental experience more enjoyable for our customers," said Brian Kennedy, Hertz' Executive Vice President, Marketing and Sales. "It was only last month that we launched satellite radio in key California and Florida markets, and we are pleased to be able to offer this option now in three other important rental markets," he added.
SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news, and entertainment streams for a monthly subscription fee of $12.95. Stream Designers create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV, and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox, and Jensen, and are available at major retailers including Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate Electronics, and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford, and BMW. Automotive companies that have announced plans to offer SIRIUS radios in select new car models include Chrysler, Dodge, Jeep®, Ford, Lincoln, Mercury, Mazda, Land Rover, Jaguar, Volvo, Aston Martin, Nissan, Infiniti, BMW, MINI, Audi, and Volkswagen.
Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events, or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions, and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Registration Statement on Form S-4 (File No. 333-101317) filed with the Securities and Exchange Commission on November 20, 2002. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional financing in the first half of this year; our dependence upon third parties to manufacture, distribute, market, and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.