Ford to Offer Factory Installed SIRIUS Satellite Radio Beginning This Month
- $195 MSRP for Factory-Installed SIRIUS System - Price Includes Six-Month Subscription - SIRIUS Receivers to Arrive at Dealership Pre-Activated
NEW YORK and DETROIT, Aug 01, 2005 /PRNewswire-FirstCall via COMTEX/ -- The Ford Motor Company (NYSE: F) and SIRIUS Satellite Radio (Nasdaq: SIRI) today announced that Ford and Lincoln Mercury will begin offering SIRIUS as a factory-installed option this month on select vehicle lines.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
Beginning with the 2006 model year, SIRIUS will be offered factory- installed on the following vehicle lines:
* Ford F150 (August 2005) * Lincoln Mark LT (September 2005) * Ford Explorer (December 2005) * Mercury Mountaineer (December 2005)
Ford and Lincoln Mercury plan to offer the factory-installed SIRIUS system for an MSRP of $195, which will include a six-month subscription to the SIRIUS service.
"We are very excited about the start of Ford's factory program for SIRIUS," said Doug Wilsterman, Senior Vice President and General Manager of SIRIUS' OEM Division. "It will now be even easier for Ford customers to hear the unique programming that SIRIUS offers, and to see first-hand how this will enhance their driving experience."
"Satellite radio is the fastest growing consumer electronics product today," said Steve Lyons, Group Vice President, For Marketing, Sales and Service. "With SIRIUS radio, we are providing another way for our customers to personalize their vehicles and driving experience to their tastes. We look forward to growing the relationship and offering SIRIUS in more product lines in the near future."
SIRIUS radios will arrive at the dealership pre-activated, allowing the dealer to conduct an in-vehicle demonstration of the SIRIUS service, and enabling the customer to immediately access SIRIUS at the time of delivery.
Earlier this year, Ford and Lincoln Mercury announced plans to target up to 21 vehicle lines for factory installation of SIRIUS over the 2006 and 2007 model years. Ford also announced that they expect to generate up to one million SIRIUS subscribers over those two model year periods. Nearly ninety percent of Ford and Lincoln Mercury vehicles will have SIRIUS as a factory- installed option for the 2008 model year.
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by- play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Pioneer, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep(R), Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz currently offers SIRIUS at major locations around the country.
Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2004 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.
O-SIRI Contacts: Media Jim Collins SIRIUS 212-901-6422 firstname.lastname@example.org Rebecca Schnall SIRIUS 212-901-6478 email@example.com Sara Tatchio Ford 313-594-3744 firstname.lastname@example.org Investors Michelle McKinnon SIRIUS 212-584-5285 email@example.com Jaymie VanValkenburgh SIRIUS 212-584-5158 firstname.lastname@example.org
SOURCE SIRIUS Satellite Radio
Media, Jim Collins, +1-212-901-6422, email@example.com, or Rebecca Schnall, +1-212-901-6478, firstname.lastname@example.org, both of SIRIUS, or Sara Tatchio of Ford, +1-313-594-3744, email@example.com; or Investors, Michelle McKinnon, +1-212-584-5285, firstname.lastname@example.org, or Jaymie VanValkenburgh, +1-212-584-5158, email@example.com, both of SIRIUS
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