MINI USA To Offer SIRIUS Satellite Radio as A Factory Installed Option With A Lifetime Subscription on All-New 2007 MINI Hardtops
WOODCLIFF LAKE, N.J. and NEW YORK, March 27, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- MINI USA and SIRIUS Satellite Radio (Nasdaq: SIRI) today announced that SIRIUS is available as a factory installed option with a lifetime subscription on the all-new 2007 MINI Cooper and MINI Cooper S hardtops produced beginning this June. The lifetime subscription is transferable with the car from one owner to the next.
The factory-installed SIRIUS radio with a lifetime subscription will be available for an MSRP of $950. MINI USA will also offer SIRIUS, with a lifetime subscription, as part of its upgraded Audio Pack that also includes MINI's Hi-Fi sound system, for an MSRP of just $1,400.
"We are excited to offer our customers factory-installed SIRIUS radio with a lifetime subscription." said Rich Steinberg, head of MINI Product Strategy, "Now it makes the choice even easier for them to enjoy SIRIUS radio in their new MINI."
"With over 130 channels of The Best Radio on Radio, SIRIUS offers the ultimate choice in radio," said Doug Wilsterman, Senior Vice President and General Manager OEM Division for SIRIUS. "By including a lifetime subscription, owners can listen to SIRIUS for as long as they own their MINI."
SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR, NBA and NHL, and broadcasts live play-by-play games of the NFL, NBA and NHL, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.
SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 75 channels of talk, entertainment, sports, and 100% commercial free music.
SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.
SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.
Click on http://www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2006 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers, our competitive position and any events which affect the useful life of our satellites.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, which has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 81 MINI passenger car dealers, and 30 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
http://www.bmwgroupna.com http://www.bmwusa.com http://www.bmwmotorradusa.com http://www.miniusa.com http://www.rolls-roycemotorcars.com O-SIRI Media Contacts: Lauren Kruk SIRIUS 212-584-5168 email@example.com Patrick Reilly SIRIUS 212-901-6646 firstname.lastname@example.org Andrew S. Cutler MINI Communications Manager 201-307-3784 email@example.com
SOURCE SIRIUS Satellite Radio
Lauren Kruk, +1-212-584-5168, firstname.lastname@example.org; or Patrick Reilly, +1-212-901-6646, email@example.com, both of SIRIUS; or Andrew S. Cutler, MINI Communications Manager, +1-201-307-3784, firstname.lastname@example.org
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