SIRIUS SATELLITE RADIO NAMES PAUL TURCOTTE TO LEAD AD SALES TEAM
NEW YORK - January 10, 2008 - SIRIUS Satellite Radio (NASDAQ: SIRI) today announced that it has named Paul Turcotte as Senior Vice President, Advertising Sales. Turcotte will lead a team that sells advertising across SIRIUS' 65 channels of sports, news, talk, entertainment, traffic and weather.
"Paul Turcotte's dynamic background at the top level of media companies, leading ad sales in traditional as well as new media, makes him an outstanding addition for SIRIUS," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "Paul's creative talents and understanding of all advertising markets are an important addition in the next step in the growth of SIRIUS."
"I'm excited to join SIRIUS and help advertisers fully realize the power of SIRIUS radio as a strong, effective medium," Turcotte said. "SIRIUS, with 8.3 million subscribers and growing, has reached a scale where it can provide real impact for national advertisers. Add its digital components, national reach, and pioneering programming and you have limitless opportunities for advertisers."
Turcotte most recently served at Hachette-Filipacchi Media U.S., as Senior Vice President, Corporate Sales and Marketing, and as a Director of Online and Digital Media. At Hachette, Turcotte also served as Vice President and Publisher of Premiere and Sound & Vision magazines.
Turcotte's extensive career also includes vast experience as a senior advertising executive at national magazines, including Vanity Fair, Men's Health, Field & Stream and Outdoor Life, as well as leading the startup and serving as Publisher of Ziff-Davis Inc.'s Yahoo! Internet Life magazine.
Sam Benrubi, who led advertising sales, will remain at SIRIUS reporting to Turcotte where he will oversee ad sales for The Howard Stern Show, and Howard 100 and Howard 101, the two 24/7 channels dedicated to all things Howard Stern. Advertising revenues for Stern's show and his channels have grown significantly since Stern began on SIRIUS on Jan. 9, 2006, and SIRIUS is dedicating an executive to selling commercial time to Stern's many advertisers.
SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR and NBA, and broadcasts live play-by-play games of the NFL and NBA, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.
SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 80 channels of talk, entertainment, sports, and 100% commercial free music.
SIRIUS Backseat TV™ is the first ever live in-vehicle rear seat entertainment featuring three channels of children's TV programming, including Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee of $6.99 plus applicable audio subscription fee.
SIRIUS products for the car, truck, home, RV and boat are available in more than 20,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.
SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep®, Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2006 filed with the Securities and Exchange Commission. Among the significant factors that could cause our actual results to differ materially from those expressed are: our pending merger with XM Satellite Radio Holdings, Inc. ("XM"), including related uncertainties and risks and the impact on our business if the merger is not completed; any events which affect the useful life of our satellites; our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers; and our competitive position versus other audio entertainment providers.
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