NEW YORK and LAS VEGAS, NV – January 6, 2005 – SIRIUS Satellite Radio (NASDAQ: SIRI) today announced at the Consumer Electronics Show that it will add an instant replay feature to its number #1 selling transportable “Plug & Play” radio – the Sportster.
The redesigned Sportster IR will be capable of recording up to 44 minutes of programming simultaneously while a subscriber is listening to SIRIUS, enabling the listener to pause the unit, to take a phone call for example, and return to where the programming left off.
“The popularity of the Sportster makes it the ideal SIRIUS “Plug & Play” to introduce this exciting new feature,” said Larry Pesce, Senior Vice President of Product Management and Strategic Planning for SIRIUS. “We believe that subscribers will appreciate, and utilize, this new capability in order to not miss out on their favorite programming, no matter what the interruption.”
The new Sportster IR will utilize a simple 3-button feature to pause, jump forward and jump back, and will also include a built-in FM modulator that permits wireless connectivity to any vehicle radio over as many as 100 unused channels.
Incorporating a new, sleek design, the Sportster IR is compatible with existing SIRIUS Sportster boom boxes, car and home kits. SIRIUS expects that the new unit will begin shipping to retail stores in the middle of this year. Pricing will be announced at a later date.
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep®, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February 2005, SIRIUS will also be available in Toyota, Lexus, and Scion vehicles. Hertz currently offers SIRIUS at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.