September 7, 2004

SIRIUS Satellite Radio Surpasses 600,000 Subscribers

  • Company On Track for One Million Subscribers by End of Year
  • Sports Fans Flocking to SIRIUS for the NFL, College Sports, and Unprecedented Play-by-Play Coverage

SIRIUS SATELLITE RADIO SURPASSES 600,000 SUBSCRIBERS NEW YORK - September 6, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that it has passed the 600,000 subscriber mark. The company remains on track to achieve one million subscribers by the end of the year.

SIRIUS reached the 600,000 mark over the Labor Day weekend, which was the debut weekend of SIRIUS' play-by-play coverage of college football from 23 major universities from around the country. Later this week, SIRIUS will debut SIRIUS NFL Sunday Drive, the new programming package that allows subscribers nationwide to hear every NFL game each week. SIRIUS is also home to 65 channels of 100% commercial-free music as well as over 55 channels of news, sports, weather, traffic information and call-in talk shows, all for the great value of $12.95 a month, with no added premiums, and discounts for advance payments of one-year or more.

"SIRIUS acquired 64,000 subscribers in August - the best month in our company's history - underscoring how great the consumer reaction has been to our service," said Joseph P. Clayton, CEO of SIRIUS. "Beginning in September, we expect even greater subscriber growth, thanks in part to our new retailing partnerships with RadioShack, DISH Network, Wal-Mart, Advance Auto Parts and other dealers to be announced."

"The Chrysler Corporation, along with our other OEM partners, will also contribute a significant number of subscribers, thanks to their 2005 model-year factory programs that are just now beginning to reach showrooms. We also expect great customer reaction to our new line of smaller, feature-rich radios and accessories that will hit store shelves beginning this month. We will support all of these initiatives with an extensive advertising campaign that highlights our NFL programming and our unmatched commercial-free music line up," added Clayton.

SIRIUS radios for the car and home beginning at $149 are also available at Best Buy, Circuit City, Crutchfield, Car Toys, Tweeter, Ultimate Electronics, Sears, Good Guys and thousands of other dealers around the country. SIRIUS radios are also available in select Ford, DaimlerChrysler, BMW, Audi, Volkswagen, Nissan and Infiniti automobiles.

SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 55 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies - Penske Auto Group, United Auto Group and Penske Trucking - are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

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