September 7, 2004

SIRIUS Satellite Radio Names Michelle Mckinnon Senior Director, Investor Relations

Former Investment Banker To Manage Relationships With SIRIUS Stockholders and Analysts

NEW YORK – September 7, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that Michelle McKinnon has joined SIRIUS as Senior Director, Investor Relations.

In this new position, McKinnon will be responsible for the communication of all investor-related matters, including managing relationships with buy- and sell-side analysts. Currently, SIRIUS is covered by 14 sell-side analysts and has approximately 500,000 stockholders. During the quarter ending June 30, 2004, SIRIUS was the fourth most-active stock traded on NASDAQ.

“Michelle brings a wealth of strategic knowledge to this critical position,” said David Frear, Chief Financial Officer of SIRIUS. “As institutional and individual investors show greater interest in our company, it is important to have someone with Michelle's capital markets' experience to communicate our objectives to both of these important constituencies. We're glad to have her on board.”

McKinnon comes to SIRIUS with over eleven years of investment banking and sell-side research experience with firms including Lehman Brothers, JPMorgan Chase and Merrill Lynch. She has focused primarily on media and communications companies throughout her career. McKinnon most recently served as a Senior Vice President in the Global Media Investment Banking Group at Lehman Brothers. McKinnon holds an MBA from Northwestern University's Kellogg Graduate School of Management and graduated Phi Beta Kappa with a BA from The Colorado College.



About SIRIUS


SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep â , Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.



Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.


Close window | Back to top

Copyright 2014 SiriusXM Radio