August 16, 2004

SIRIUS Launches "Siriusconnect" Receiver For Satellite Radio

New System Connects to Any SIRIUS-Ready Headunit and Other Auxiliary Audio Components



NEW YORK – August 16, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced the introduction of the SiriusConnect Receiver for satellite radio. The new product utilizes SIRIUS’ next generation technology, and is compatible with any SIRIUS-ready headunits from manufacturers such as Alpine, Audiovox, Jensen and Kenwood.

The new system combines a receiver with a translation device all in one unit, and is 43% smaller than current receivers. The SiriusConnect receiver also utilizes SIRIUS’ next-generation chipset for improved performance, and is less costly for SIRIUS to produce.

“The great advantage of this unit is its ability to interface with multiple in-dash radios that are SIRIUS-ready, through a specific brand translation device,” said Larry Pesce, Senior Vice President of Product Development and Strategic Planning for SIRIUS. “Plus, the SiriusConnect has a unique pass-through feature that allows other audio components such as CD changers to be connected without additional break-out boxes. No other satellite radio provider can offer this.”

The SiriusConnect design combines a standard SIRIUS tuner with a translator that is specific to each brand of SIRIUS-ready in-dash radio. This eliminates the need for separate receivers for each brand, thereby simplifying the product development process, as well as lowering overall production costs. Future versions are expected to be compatible with non-SIRIUS ready in-dash radios.

SiriusConnect will be packaged with an antenna for easy purchase and inventory management, and will be available beginning this September. Pricing will vary depending on the specific brand interface.

SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

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