August 16, 2004

SIRIUS Introduces Sportster Plug & Play Satellite Radio

New Transportable Receiver to Complement SIRIUS-NFL Programming

SIRIUS INTRODUCES SPORTSTER PLUG & PLAY SATELLITE RADIO NEW YORK – August 16, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today introduced a new transportable “Plug & Play” SIRIUS satellite radio – called the Sportster – that is designed to complement SIRIUS’ relationship with the National Football League, and highlight the satellite radio broadcaster’s wide coverage of live NFL games.

The Sportster satellite radio is a unique product from SIRIUS that includes specialized features for the sports enthusiast. The Sportster not only receives over 120 channels of SIRIUS programming, including 100% commercial-free music, plus weather, traffic, news, entertainment and sports, but also features the following:

  • Game Alert Prompts listener that their favorite NFL team is playing. S-Seek feature can prompt for additional team games.

  • Game Zone Lists all of the games available and scores on SIRIUS by league (NFL, NHL, etc.)
The receiver also includes a special “Jump” button feature that can be programmed to instantly transfer you to any of your favorite channels, including traffic and weather reports, or to take you to a game channel when prompted.

“The Sportster is everything the sports enthusiast could hope for in a satellite radio receiver, and we believe that we have a winning combination of style and functionality,” said Joseph P. Clayton, CEO of SIRIUS. “Not only can it be personalized, but it can bring a whole new dimension to tailgating parties, picnics, or just keeping track of your favorite NFL team. It’s the ultimate sports accessory.”

The transportable Sportster can be used in a car, truck, RV, boat or home, and a boom box attachment is planned for ultimate portability.

Other features include: Bright 6-line Display; Dual Illumination (Amber/Green), Rotary Knob, Internal FM Transmitter with user-selectable frequencies (for wireless connection to existing radio/receiver systems), Direct Channel Entry, Auto Dimmer, Remote Control, 30 Station Presets, Location Memory and Clock-based features.

The Sportster will be available beginning next month at consumer electronics retail locations across the country, as well as at Best Buy and Circuit City. Manufacturers Suggested Retail Price (MSRP): $99.99 for receiver, $49.99 each for car docking and home docking station, $99.99 for boom box.

About SIRIUS
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 55 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Crutchfield, hh Gregg, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack, DISH Network outlets and Sportster is distributed by Directed Electronics retail dealers.

SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.


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