August 2, 2004

Champion Surfer Kelly Slater's "Radio K-Os" To Debut August 22 On SIRIUS Satellite Radio

Kelly Slater Hosts Weekly Program on Groundbreaking Lifestyle Music Channel, SIRIUS Faction

Champion Surfer Kelly Slater’s ‘Radio K-Os’ To Debut August 22 On Sirius Satellite Radio

Champion Surfer Kelly Slater’s ‘Radio K-Os’ To Debut August 22 On Sirius Satellite Radio

NEW YORK – August 2, 2004- SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that surfing legend Kelly Slater will launch his own radio show on SIRIUS Faction, the innovative music channel created especially for action sports enthusiasts.

Slater is a six-time world champion and holds more surfing titles than anyone in the world. Often referred to as the “Michael Jordan of surfing,” Slater also has recorded an album with Sony Music, developed his own video game and penned an autobiography, Pipe Dreams: A Surfer’s Journey, a recent New York Times best seller.

On his new SIRIUS show, Kelly Slater’s Radio K-OS, Slater will play music from Jack Johnson, G. Love and other artists who inspire him. Slater will also interview musicians and the surfing world’s biggest names. The show will air on SIRIUS Faction, channel 28, starting Sunday, August 22 at 9pm ET.

Slater says, "Are you SIRIUS? Radio K-OS is getting set to take over the world ... or at least one hour a week on Faction."

“Kelly Slater is a unique athlete, musician and soulful human being,” said Scott Greenstein, SIRIUS’ President of Entertainment and Sports. “His varied talents are a perfect match for Faction, which also combines music and action sports, blended with humanity for a powerful listening experience.”

Slater becomes SIRIUS Faction’s second celebrity host, joining skateboarding legend Tony Hawk. Hawk recently launched his weekly show Tony Hawk’s Demolition Radio heard exclusively on SIRIUS. Over the next few months SIRIUS will roll out additional star athletes who will join Faction’s on-air team.

To get SIRIUS, visit or visit Radio Shack, Best Buy, Wal-Mart, Circuit City or your favorite electronics retailer.


SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

Click on to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

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