July 9, 2004

International Romance Star Fabio Is New Voice Of SIRIUS Love Music Channel Exclusively On SIRIUS Satellite Radio

International Romance Star Fabio Is New Voice Of ‘Sirius Love’ Music Channel Exclusively On SIRIUS Satellite Radio

International Romance Star Fabio Is New Voice Of ‘Sirius Love’ Music Channel Exclusively On SIRIUS Satellite Radio

NEW YORK, NY (July 9, 2004) – Listeners of SIRIUS Satellite Radio’s love songs channel, SIRIUS Love, now also hear the voice of the man who USA Today called “a one-man love machine.”

The new voice of SIRIUS Love, international romance icon Fabio, can be heard welcoming listeners and presenting lyrics from popular songs played on the channel, such as: “’The next time I fall in love, it will be with you. I’ll love you with every breath. Truly, madly and deeply.’ With all my SIRIUS Love, this is Fabio.”

Fabio is internationally recognized as the “King of Romance.” The face and body of Italian-born model/actor Fabio (born Fabio Lanzoni) have graced the covers of more than a hundred million romance novel covers. His appeal has been developed since the 1980s, when he began modeling, and his physique was subsequently used in illustrations for fantasy novel, and then romance novel, book covers. He’s been named “Sexiest Man in the World” by Cosmopolitan and “God of Romance” by Romantic Times.

In 1993, Fabio wrote and published the first romance novel written by a man in his own name. He has since written several others, and has also appeared on calendars, and in television, videos and films. Fabio also has a signature line of women’s apparel and hair care products, and is the lead voice in the forthcoming animated film, Thor: God of Thunder.

A true technology lover, Fabio owns one of the world’s premier home entertainment systems, which has been featured in many magazines and television shows.

“As a technology lover, I’m very proud to be affiliated with SIRIUS. Satellite radio entertainment is the wave of the future, and the future is here and now,” said Fabio.

Fabio began as the voice of commercial-free SIRIUS Love on July 4th. The channel features romantic ballads, soft pop music and lyrics of love from such artists as Michael Bolton, Celine Dion, Lionel Richie, Bryan Adams and Whitney Houston.

SIRIUS Love Format Manager Haneen Arafat said, “When we first considered whose voice could effectively set the mood for SIRIUS Love, Fabio’s name came up immediately. He is the personification of romance.”


SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

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