NEW YORK – July 1, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI) announced today that it will add five pioneering music channels to its channel lineup on Wednesday, July 7. The new channels span the musical spectrum of pop, rock and dance, and they increase the number of commercial-free music channels on SIRIUS to 65.
“We constantly enhance our lineup of commercial-free music channels to provide our subscribers with programming they can’t get anywhere else,” said Steve Blatter, SIRIUS VP of Music Programming. “That’s because we have freedoms commercial radio can’t imagine. While most radio programmers are juggling 18 commercial minutes per hour, SIRIUS programmers are listening to brand new music, seeking deeper music cuts and spending more time with their listeners.”
The five new music channels are:
Elvis Radio // 13
Live from Graceland. The first officially-sanctioned radio station devoted 100% to Elvis songs; created in conjunction with Elvis Presley Enterprises. Priscilla Presley says, "Elvis was a great fan of all new technologies ... I'm sure Elvis would have been SIRIUS Satellite Radio's first subscriber."
Underground Garage // 25
Produced by E Street Band member and The Sopranos cast member “Little Steven” Van Zandt, Underground Garage is where you can hear the coolest rock ‘n’ roll records ever made. Whether they’re 50 years old or 50 minutes old; if they’re rocking, they’re coming from the Underground Garage.
Boombox // 61
Like those great “back-in-the-day” sounds that bounced from your trusty portable radio, Boombox brings on a mix of party beats and old skool from artists such as Fatboy Slim, De la Soul, the Chemical Brothers and A Tribe Called Quest.
Area 63 // 63
We’ve heard the chants for trance, and it’s now found alongside progressive house at Area 63, where artists such as Paul Van Dyk, Paul Oakenfold, DJ Tiesto and Basement Jaxx play non-stop.
Vacation // 97
Escape to Vacation! Hear your favorites from the sands of the beach or the deck of the pool. Unwind to the continuous sounds of Jimmy Buffett, Bob Marley, The Beach Boys, Hawaiian music and the great sounds of reggae and calypso. It’s paradise by the dashboard light!
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100% commercial-free, music channels featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets in mid-2004. SIRIUS is also currently available at Wal-Mart.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.