NEW YORK - June 14, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that two-time Super Bowl MVP quarterback Tom Brady of the New England Patriots has signed on to promote SIRIUS' extensive lineup of NFL programming and play-by-play coverage.
Brady will star in SIRIUS TV commercials that will air nationwide during the summer and fall. He will also be featured in radio and print advertising and point of sale materials. The advertising will promote "NFL Sunday Drive," the comprehensive lineup of NFL games that brings football fans nationwide the entire NFL every week, as well as SIRIUS NFL Radio, the only radio channel devoted solely to the NFL. All NFL programming is included with every SIRIUS subscription at no extra charge.
Brady closed out the 2003 NFL season by leading the Patriots to their second Super Bowl victory in three years; he was named Super Bowl MVP in both appearances. Drafted out of Michigan in 2000, Brady was thrust into the national limelight in 2001 when in his first year as a starter he finished the season as the youngest quarterback ever to win a Super Bowl. This year, Brady engineered two scoring drives in the last three minutes of the Super Bowl to lead the Patriots to a thrilling 32-29 win over the Carolina Panthers.
"Tom Brady is among the most exciting and charismatic players on the field," said Scott Greenstein, President of Entertainment and Sports, SIRIUS. "Football fans first recognized Tom's 'can-do' attitude in the 2001 season. Now with his second Super Bowl MVP honor, he is a certified superstar who has separated himself from his peers. I know that Tom has been very selective with his endorsements and we're honored that he has chosen to affiliate with SIRIUS."
"I only choose to endorse quality brands I believe in and that fit my lifestyle. SIRIUS is one of these brands," said Brady, who is represented by Los Angeles-based Yee & Dubin Sports LLC. "I like that my friends and family back in the San Francisco Bay Area can hear all the NFL games - especially Patriots' games. I also enjoy all kinds of music, so now I get to hear music channels that I just can't find on regular radio. I'm very much looking forward to growing my relationship with SIRIUS."
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 110 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100% commercial-free, music channels featuring multiple categories of Pop, Rock, Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL, NBA and NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets in mid-2004. SIRIUS is also currently available at Wal-Mart.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.