New York, NY (June 7, 2004) -Maxim magazine, the No. 1 men's lifestyle magazine in the country and the world, will launch Maxim Radio this fall, a full-time channel on SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country. The multi-year agreement was made by Dennis Publishing president and CEO Stephen Colvin and SIRIUS Satellite Radio president of entertainment and sports Scott Greenstein.
In one swift move, Maxim and SIRIUS have created the premier-branded 24-hour-a-day, seven-day-a-week radio channel targeting the highly-sought-after 21-34 male demographic.
With programming input from Dennis Publishing editors, Maxim Radio will make a natural transfer of the magazine's influential and clever content to an around-the-clock broadcast entertainment vehicle. Programming will provide social ammunition for men through an unpredictable mix of music, witty conversation and smart information, effectively adapting the attitude and humor that has made Maxim so successful.
Daily morning and afternoon shows are in the works, complete with hosts, and a diverse selection of music, with topics such as sports, cars, gadgets and entertainment. Midday programming will incorporate Maxim topics in short form. During the overnight hours, listen in for "Maxim Pirate Radio," which will feature listener call-ins, celebrity guests and live transmissions from Maxim's one-of-a-kind events, including their famous annual party at the Super Bowl.
“Radio was the first medium to embrace Maxim and never let go, so announcing this arrangement with SIRIUS, a national radio broadcaster for a national magazine brand, is a natural evolution," explains Colvin. "The Maxim demographic adapted to the cutting edge technology of satellite radio quickly, so we are right on top of this remarkable cultural wave. Maxim Radio will enable a live interactive relationship with millions of Maxim readers like never before and bring new fans into the growing fold."
"There are precious few brands that speak to influential men the way Maxim does," adds Greenstein. "Maxim Radio is a revolutionary idea that combines a well-known magazine with fresh, around-the-clock programming designed for the SIRIUS customer. I can't wait to launch the amazing array of programming that's planned for Maxim Radio."
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 110 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100% commercial-free, music channels featuring multiple categories of Pop, Rock, Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL, NBA and NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets in mid-2004. SIRIUS is also currently available at Wal-Mart.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.