NEW YORK and DALLAS – May 20, 2004 – SIRIUS, the premium satellite radio provider (NASDAQ: SIRI), known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today significantly increased its number of listeners across the country when it made its music service available to EchoStar Communications Corporation (NASDAQ: DISH) and its more than 9.7 million DISH Network satellite television customers. The official launch of the service is to take place today at the DISH Network 2004 Team Summit Satellite Television Conference in Dallas.
“Beginning today, SIRIUS is now in front of more listeners than anyone in satellite radio,” said Joseph P. Clayton, CEO of SIRIUS. “More than 9.7 million DISH Network subscribers now have the opportunity to listen to 100 percent commercial-free music from SIRIUS, and can enjoy the tremendous variety of music genres that we provide in digital quality sound. Once they hear what we have to offer, we believe that DISH Network customers will want to have SIRIUS in their cars, boats, RVs and trucks, as well as their homes.”
Subscribers of DISH Network’s premium packages – America’s Top 120, Top 180 and America’s Everything Pak – now receive SIRIUS’ music channels at no extra charge. The remaining DISH Network subscribers have the option to upgrade their subscription packages to include SIRIUS.
“Satellite radio is one of the hottest products, and SIRIUS has the best programming in this exciting new entertainment category,” said Charles Ergen, chairman and CEO of EchoStar. “At DISH Network, we stand for the best in quality, and that’s why we decided to link up with SIRIUS -- to provide our listeners with the most varied music in satellite radio. With over 60 channels of commercial-free music, we believe that SIRIUS has the depth and variety of programming to satisfy our customers.”
In addition to providing DISH Network subscribers with music programming, participating DISH Network retailers around the country will have the ability to offer consumers a DISH Network-branded SIRIUS Satellite Radio receiver. The transportable DISH Network Satellite Radio Receiver SR200 can easily be installed in a car, truck, boat or RV, and can be inserted into a portable speaker “boombox” for trips to the beach or a picnic. The DISH SR200, plus car kit and antenna, will be available through DISH Network retailers at a MSRP price of $149.95. Boombox pricing will be announced at a later date.
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 110 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100% commercial-free, music channels featuring multiple categories of Pop, Rock, Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL, NBA and NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets in mid-2004. SIRIUS is also currently available at Wal-Mart.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.
EchoStar Communications Corporation (NASDAQ: DISH) serves more than 9.7 million satellite TV customers through its DISH Network?, and is a leading U.S. provider of advanced digital television services. DISH Network’s services include hundreds of video and audio channels, Interactive TV, HDTV, sports and international programming, together with professional installation and 24-hour customer service. DISH Network is the leader in the sale of digital video recorders (DVRs). Visit EchoStar's DISH Network at www.dishnetwork.com or call 1-800-333-DISH (3474).